Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
TL;DR · AI Summary
谷歌推出新的房地产广告格式，旨在通过本地服务广告连接购房者与当地房产代理，但文章信息密度较低，缺乏技术深度。
Key Takeaways
- 谷歌在美国全国范围内推出新的房地产广告格式。
- 广告格式包含房源价格、图片和核心房屋特征等信息。
- 新代理可通过LSA计划注册以获取高意向客户。
Outline
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- §引言
谷歌推出新的房地产广告格式，旨在连接购房者与当地房产代理。
新的广告格式包括房源价格、图片和核心房屋特征等信息。
谷歌与HouseCanary合作，利用其数据平台提供更丰富的房源信息。
现有和新代理均可通过LSA计划参与，获取高意向客户。
Mindmap
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查看大纲文本（无障碍 / 无 JS 友好）
- 谷歌房地产广告格式
- 广告格式扩展
- 房源价格
- 图片
- 核心房屋特征
- 合作与数据支持
- HouseCanary数据平台
- 代理参与方式
- 现有代理自动参与
- 新代理注册LSA计划
Highlights
Key sentences worth saving and sharing.
谷歌在美国全国范围内推出新的房地产广告格式，包含房源价格、图片和核心房屋特征。
广告格式通过与HouseCanary合作，提供更丰富的房源信息。
新代理可通过LSA计划注册，以获取高意向客户。
Expanded Home Listing ad formats for Local Services Ads roll out nationwide
When people come to Search for trusted local guidance, Local Services Ads are a way to connect real estate professionals with homebuyers the moment they start searching.
Following a limited pilot, we’re now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states. As buyers look for homes, this expanded format surfaces relevant property details — such as pricing, images and core home features — powered by a partnership with HouseCanary’s rich data platform. Buyers can then call, message or book an appointment with a local agent right from the ad.
Our goal is to deliver a helpful real estate experience by acting as a supporting bridge. Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.
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