Google Display Ads has a new home in Demand Gen
TL;DR · AI Summary
Google Display Ads is transitioning into a more unified environment through Demand Gen campaigns, providing better business growth opportunities.
Key Takeaways
- Display advertisers can now manage their GDN presence through Demand Gen campaig
- Demand Gen drives scalable business growth across various Google platforms like
- Advertisers see an average 9.5% increase in ROI when using GDN in Demand Gen cam
Outline
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Google Display Ads is moving to the Demand Gen platform for a more unified management experience.
Demand Gen provides scalable business growth across various Google platforms like YouTube and Gmail.
Advertisers see an average 9.5% increase in ROI when using GDN in Demand Gen campaigns.
Updates and migration tools will be provided, expected to be completed by 2027.
Visit the Google Ads Help Center for more information.
Mindmap
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- Google Display Ads 迁移到 Demand Gen
- 功能优势
- 跨平台业务增长
- ROI 增加
- 迁移计划
- 预计 2027 年完成
- 提供更新和迁移工具
- 资源支持
- 访问 Google Ads Help Center
Highlights
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Display advertisers can now manage their GDN presence through Demand Gen campaigns.
Demand Gen drives scalable business growth across various Google platforms like YouTube and Gmail.
Advertisers see an average 9.5% increase in ROI when using GDN in Demand Gen campaigns.
To help advertisers keep pace with evolving consumer behavior, Google Display Ads is transitioning into a more unified environment. You can now manage your Google Display Network (GDN) presence directly through Demand Gen campaigns. Display advertisers can tap into Demand Gen to fuel discovery and action, continuing to reach audiences across 2 million sites, videos and apps on GDN 1 .
Demand Gen drives scalable business growth across YouTube and Google’s most visual surfaces, including Discover, Gmail and Google Maps, with channel controls to adjust for performance needs. Display advertisers can still serve ads exclusively on GDN, while unlocking more streamlined campaign management, the latest features announced at Google Marketing Live, and more upcoming product innovations.
On average, advertisers adding GDN in Demand Gen campaigns see a 9.5% increase in ROI. 2 Food delivery platform GoFood saw a 24% decrease in CPA and 19% higher conversion volume by adding GDN.
We’ll provide updates and a migration tool to guide your transition, expected to complete by 2027. To prepare, visit the Google Ads Help Center, follow @GoogleAds or check our FAQ page.