Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
- Albertsons提供第一方购物者数据，提升YouTube广告精准度。
- 支持SKU级销售报告，量化广告对销售的影响。
- 通过Google AI连接零售数据与广告投放，优化ROI。
Albertsons joins Google’s Commerce Media Suite
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
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By Marta Martinez| Managing Director, Google Marketing Platform
Apr 27, 2026
Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.
Google or YouTube are present in 82% of journeys where consumers discovered a new brand, product or retailer. 1 Google’s Commerce Media Suite connects brands and retailers with customers across every step of the journey, and today we’re announcing a new partnership that powers performance with retail signals.
Albertsons Media Collective is bringing first-party shopper data to YouTube and third-party inventory in Display & Video 360. Now, brands can reach high-intent Albertsons Companies’ shoppers across YouTube and premium publishers while measuring precise impact with SKU-level sales reporting.
Unifying brand and shopper marketing in Display & Video 360 helps brands like Keurig Dr Pepper seamlessly optimize every dollar, managing commerce media with the same accountability and performance as their broader marketing strategy. By connecting Albertsons Companies’ data with the reach of YouTube and intelligence of Google AI, brands can drive ROI across the entire shopper journey.
Reach out to your Google account team to learn more.
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[1](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#footnote-source-1 "Jump up")
Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56494 In-market or past-week purchasers of apparel or beauty products, in-market or past-month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past-6-month purchasers/leasers of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey.
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