--- title: "Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite." source_name: "The Keyword (blog.google)" original_url: "https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/" canonical_url: "https://www.traeai.com/articles/681c8756-dff8-481d-bd32-32e762e6358c" content_type: "article" language: "英文" score: 6.5 tags: ["Google","YouTube","广告技术","零售"] published_at: "2026-04-27T12:00:00+00:00" created_at: "2026-04-27T23:27:36.791305+00:00" --- # Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite. Canonical URL: https://www.traeai.com/articles/681c8756-dff8-481d-bd32-32e762e6358c Original source: https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/ ## Summary Albertsons Media Collective与Google合作，将零售数据引入YouTube和Display & Video 360，帮助品牌优化广告投放。 ## Key Takeaways - Albertsons提供第一方购物者数据，提升YouTube广告精准度。 - 支持SKU级销售报告，量化广告对销售的影响。 - 通过Google AI连接零售数据与广告投放，优化ROI。 ## Content Title: Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite. URL Source: http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/ Published Time: 2026-04-27T12:00:00+00:00 Markdown Content: # Albertsons joins Google’s Commerce Media Suite [Skip to Main Content](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#jump-content) [Marketing Platform](https://marketingplatform.google.com/about) Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite. [Share](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/) [x.com](https://twitter.com/intent/tweet?text=Albertsons%20Media%20Collective%20brings%20retail%20signals%20to%20YouTube%20with%20Google%E2%80%99s%20Commerce%20Media%20Suite.%20%40google&url=https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/)[Facebook](https://www.facebook.com/sharer/sharer.php?caption=Albertsons%20Media%20Collective%20brings%20retail%20signals%20to%20YouTube%20with%20Google%E2%80%99s%20Commerce%20Media%20Suite.&u=https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/)[LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/&title=Albertsons%20Media%20Collective%20brings%20retail%20signals%20to%20YouTube%20with%20Google%E2%80%99s%20Commerce%20Media%20Suite.)[Mail](mailto:?subject=Albertsons%20Media%20Collective%20brings%20retail%20signals%20to%20YouTube%20with%20Google%E2%80%99s%20Commerce%20Media%20Suite.&body=Check%20out%20this%20article%20on%20the%20Keyword:%0A%0AAlbertsons%20Media%20Collective%20brings%20retail%20signals%20to%20YouTube%20with%20Google%E2%80%99s%20Commerce%20Media%20Suite.%0A%0Ahttps://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/) Copy link ["How can teachers and students use AI?", "What are the newest features in Chrome?", "How can I learn new AI skills?"] Search freely using keywords, or by asking a question Suggested searches * [How can teachers and students use AI?](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#) * [What are the newest features in Chrome?](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#) * [How can I learn new AI skills?](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#) Breadcrumb 1. [](https://blog.google/ "The Keyword") 2. Products 3. [Google Marketing Platform](https://blog.google/products/marketingplatform/) 4. [Google Marketing Platform](https://blog.google/products/marketingplatform/360/) By Marta Martinez| Managing Director, Google Marketing Platform Apr 27, 2026 # Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite. Google or YouTube are present in 82% of journeys where consumers discovered a new brand, product or retailer. [1](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#footnote-1) Google’s Commerce Media Suite connects brands and retailers with customers across every step of the journey, and today we’re announcing a new partnership that powers performance with retail signals. [Albertsons Media Collective](https://www.albertsonsmediacollective.com/overview/default.aspx) is bringing first-party shopper data to YouTube and third-party inventory in Display & Video 360. Now, brands can reach high-intent Albertsons Companies’ shoppers across YouTube and premium publishers while measuring precise impact with SKU-level sales reporting. Unifying brand and shopper marketing in Display & Video 360 helps brands like Keurig Dr Pepper seamlessly optimize every dollar, managing commerce media with the same accountability and performance as their broader marketing strategy. By connecting Albertsons Companies’ data with the reach of YouTube and intelligence of Google AI, brands can drive ROI across the entire shopper journey. Reach out to your Google account team to learn more. ![Image 1: Albertsons Media Collective logo is at the top of the image with Display & Video 360 and YouTube logos underneath.](https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Blog_Card_1_Logos.width-100.format-webp.webp) ![Image 2: Keurig Dr Pepper logo is at the top of the image with a quote from Ben Sylvan underneath.](https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Blog_Card_2_KDP_Quote.width-100.format-webp.webp) ![Image 3: Image includes the “82% of journeys” statistic from the blog.](https://storage.googleapis.com/gweb-uniblog-publish-prod/images/CMN_Albertsons_3_v2.width-100.format-webp.webp) Jump to position 1 Jump to position 2 Jump to position 3 Read more * * * More Information * * * [1](http://blog.google/products/marketingplatform/360/albertsons-google-commerce-media-suite/#footnote-source-1 "Jump up") Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56494 In-market or past-week purchasers of apparel or beauty products, in-market or past-month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past-6-month purchasers/leasers of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey. 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