Sequoia CapitalVideo
Why Notion's Ivan Zhao killed his marketing org
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TL;DR · AI Summary
Notion取消了CMO组织,将其拆分为与产品紧密相连的故事讲述部门和专注于销售的市场服务部门,以适应快速变化的产品迭代。
Key Takeaways
- Notion取消了CMO组织。
- 故事讲述部门更接近产品。
- 市场服务部门专注于销售和需求生成。
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- Notion营销组织变革
Highlights
Key sentences worth saving and sharing.
We no longer have a CMO organization.
Storytelling, which is closer to product.
The other part is like serving the sales go-to-market function.
#Notion#营销组织#产品迭代