In the Age of Vibe, Why Did Xiaohongshu Buy the World Cup? — Cross-Platform Talk with Sports Inverted
屠龙之术960 字 (约 4 分钟)
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Xiaohongshu’s acquisition of World Cup rights is not merely content expansion, but a strategic pivot from a ‘recommendation community’ to a broad-interest platform—aimed at addressing male-user deficit and long-video capability gaps, yet facing community-tone conflicts and uncertain ROI.
入选理由：小红书已拿下德甲版权并试点横屏4K长视频功能,为世界杯直播做技术准备
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