Convert faster on YouTube with April’s Demand Gen Drop.
Convert faster on YouTube with April’s Demand Gen Drop.
Convert faster on YouTube with April’s Demand Gen Drop.
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Apr 23, 2026
Convert faster on YouTube with April’s Demand Gen Drop.
Demand Gen is a key driver of new customer acquisition, leading to an 18% higher share of conversions from new customers compared to the paid media average. 1
Two new launches will scale that performance even further:
- **Demand Gen in Commerce Media Suite****:** We’re expanding Commerce Media Suite to support Demand Gen inventory in Google Ads, building on existing support in Display & Video 360 and Search Ads 360. With this update, you can use retailers’ first-party catalog and conversion data to reach high-intent shoppers across YouTube, Discover and Gmail.
- **View-through conversion (VTC) optimization****:** In Google Ads, you can now enable your Demand Gen campaigns to optimize towards view-through conversions for YouTube. VTC optimization drives more conversions in less time, aligning with capabilities you may use on other ad platforms.
YouTube will take center stage at Google Marketing Live, showcasing new Demand Gen solutions to help deliver your next wave of growth. Secure your virtual front-row seat to Google Marketing Live for the biggest announcements.
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[1](http://blog.google/products/ads-commerce/demand-gen-drop-april-2026/#footnote-source-1 "Jump up")
Fospha, Demand Gen and YouTube Playbook, Global, 2025, n=127 Retail brands across fashion, cosmetics, consumer goods (food, drink and other), 2024-2025.
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