Justine Moore(@venturetwins)
From someone who looks at a lot of startup data: Paying random influencers to RT or QT your launch ...
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TL;DR · AI 摘要
基于大量初创公司数据观察，付费随机网红转发/转推产品上线几乎无法带来真实用户使用或留存，真实性缺失导致效果极差。
核心要点
- 付费随机网红推广几乎不提升真实使用率与留存
- 用户普遍感知此类推广不真实、缺乏可信度
- 更有效策略是吸引少量真实使用者型创作者自发分享成果
思维导图
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- 初创产品推广有效性
#增长黑客#产品冷启动#创作者经济
打开原文Paying random influencers to RT or QT your launch almost never drives real usage (or retention).
Everyone knows it’s inauthentic.
Much more valuable to have fewer creators who USE your product and share what they made / did." / X
Justine Moore on X: "From someone who looks at a lot of startup data: Paying random influencers to RT or QT your launch almost never drives real usage (or retention). Everyone knows it’s inauthentic. Much more valuable to have fewer creators who USE your product and share what they made / did." / X
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From someone who looks at a lot of startup data: Paying random influencers to RT or QT your launch almost never drives real usage (or retention). Everyone knows it’s inauthentic. Much more valuable to have fewer creators who USE your product and share what they made / did.
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