In this conversation from the a16z New Media Summit, Marc Andreessen and Ben Horowitz join Gaby Gold...
TL;DR · AI 摘要
文章内容为a16z New Media Summit的对话摘要，缺乏技术深度和具体实践指导。
核心要点
- New Media强调进攻而非防御
- 创始人需直接讲故事
- 招聘团队需理解New Media
结构提纲
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- New Media的未来
- 进攻策略
- 优于防御
- 创始人角色
- 直接讲故事
- 团队建设
- 招聘New Media理解者
金句 / Highlights
值得收藏与分享的关键句。
New Media favors offense over defense.
Founder-led branding matters.
Hiring a team built for New Media.
a16z on X: "In this conversation from the a16z New Media Summit, Marc Andreessen and Ben Horowitz join Gaby Goldberg and Erik Torenberg for a conversation on the present and future of media, including: - Why New Media favors offense over defense - How to go direct and tell a story that https://t.co/bpET21oXyE" / X
a16z
@a16z
In this conversation from the a16z New Media Summit, Marc Andreessen and Ben Horowitz join Gaby Goldberg and Erik Torenberg for a conversation on the present and future of media, including: - Why New Media favors offense over defense - How to go direct and tell a story that people care about - How to hire people who understand New Media - Why messaging matters first and distribution matters second - The skills founders need to become great communicators 00:00 Intro 00:54 Why authenticity wins in New Media 06:50 How traditional press has changed 11:50 Going direct & why founder-led branding matters 19:49 Picking your battles: When to fight back 23:37 Why being polarizing beats being liked 24:37 Hiring a team built for New Media 29:59 The founder messaging mistakes to avoid 33:42 Tell the bigger story: The Alex Karp playbook
@
pmarca
bhorowitz
eriktorenberg
gaby_goldberg
00:00
Erik Torenberg
@eriktorenberg
Jun 18
Article
New Media, One Year In
A16Z New Media is one year old! And we’ve had several portfolio companies (and other venture firms) ask us how our team works, how we built it, and how they might build their own. Here is what we...
9:04 PM · Jun 19, 2026
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