--- title: "The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO)" source_name: "Lenny's Podcast" original_url: "https://www.youtube.com/watch?v=-7Yol5vX5xw" canonical_url: "https://www.traeai.com/articles/814a9fe8-f2b3-4803-a9a0-69f5f46a98bc" content_type: "video" language: "英文" score: 6 tags: ["AI","Distribution","Snapchat","Evan Spiegel","Lenny's Podcast"] published_at: "2026-04-26T12:30:00+00:00" created_at: "2026-05-01T00:31:45.297609+00:00" --- # The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) Canonical URL: https://www.traeai.com/articles/814a9fe8-f2b3-4803-a9a0-69f5f46a98bc Original source: https://www.youtube.com/watch?v=-7Yol5vX5xw ## Summary Snapchat CEO Evan Spiegel discusses in a podcast how the AI era has shifted focus to distribution as the key competitive advantage. ## Key Takeaways - AI's influence has made distribution channels more critical than ever for tech companies. - Evan Spiegel shares insights from Snapchat's experience in navigating the AI-dominated landscape. - The conversation hints at strategies for maintaining competitive edge in the current technological climate. ## Content Title: The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) URL Source: http://www.youtube.com/watch?v=-7Yol5vX5xw Markdown Content: # The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) - YouTube Back [![Image 1](http://www.youtube.com/watch?v=-7Yol5vX5xw)](http://www.youtube.com/ "YouTube Home") Skip navigation Search Search with your voice [](http://www.youtube.com/watch?v=-7Yol5vX5xw) [Sign in](https://accounts.google.com/ServiceLogin?service=youtube&uilel=3&passive=true&continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Den%26next%3Dhttps%253A%252F%252Fwww.youtube.com%252Fwatch%253Fv%253D-7Yol5vX5xw&hl=en&ec=65620) [![Image 2](http://www.youtube.com/watch?v=-7Yol5vX5xw)](http://www.youtube.com/ "YouTube Home") [](http://www.youtube.com/watch?v=-7Yol5vX5xw) [](http://www.youtube.com/watch?v=-7Yol5vX5xw) [](http://www.youtube.com/watch?v=-7Yol5vX5xw) [](http://www.youtube.com/watch?v=-7Yol5vX5xw) [The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO)](http://www.youtube.com/watch?v=-7Yol5vX5xw) [](http://www.youtube.com/watch?v=-7Yol5vX5xw) Tap to unmute 2x [![Image 3](http://www.youtube.com/watch?v=-7Yol5vX5xw)](http://www.youtube.com/watch?v=-7Yol5vX5xw) ## The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) Lenny's Podcast 36,977 views 4 days ago [](http://www.youtube.com/watch?v=-7Yol5vX5xw) Search Copy link Info Shopping ![Image 4](http://www.youtube.com/watch?v=-7Yol5vX5xw) [![Image 5](http://www.youtube.com/watch?v=-7Yol5vX5xw)](http://www.youtube.com/watch?v=-7Yol5vX5xw) If playback doesn't begin shortly, try restarting your device. • You're signed out Videos you watch may be added to the TV's watch history and influence TV recommendations. 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[Learn more](https://support.google.com/youtube/answer/3037019#zippy=%2Ccheck-that-youre-signed-into-youtube) [Sign in](https://accounts.google.com/ServiceLogin?service=youtube&uilel=3&passive=true&continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Den%26next%3D%252Fwatch%253Fv%253D-7Yol5vX5xw&hl=en) # The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) [![Image 7](https://yt3.ggpht.com/Wk7-4UW17JqDXgVWDiE7s1gJxDkt_UwNa2oNw8OYRwc9deiCv2V2fFAdNgByDi0K9AAF0YMj=s48-c-k-c0x00ffffff-no-rj)](http://www.youtube.com/@LennysPodcast) [Lenny's Podcast](http://www.youtube.com/@LennysPodcast) Lenny's Podcast 589K subscribers Subscribe Subscribed 731 Share Save Download Download 36K views 4 days ago[Lenny's Podcast](http://www.youtube.com/playlist?list=PL2fLjt2dG0N6unOOF3nHWYGcJJIQR1NKm) 36,977 views • Apr 26, 2026 • Lenny's Podcast Evan Spiegel, the co-founder and CEO of Snap, is one of the very few people in the world who has successfully built and scaled a lasting consumer social product. Snapchat has nearly 1 billion MAUs, and Evan and his team invented some of the most important consumer products and features, including Stories, AR glasses, swipe-based navigation, the camera as the prim…...more ...more How this was made Auto-dubbed Audio tracks for some languages were automatically generated. [Learn more](http://support.google.com/youtube/answer/15569972?hl=en) ## Chapters View all [![Image 8](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Introduction to Evan Spiegel #### Introduction to Evan Spiegel 0:00](http://www.youtube.com/watch?v=-7Yol5vX5xw&pp=0gcJCREDDuyUWbzu) #### [Introduction to Evan Spiegel](http://www.youtube.com/watch?v=-7Yol5vX5xw&pp=0gcJCREDDuyUWbzu) 0:00 [![Image 9](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why consumer social products are so hard to build #### Why consumer social products are so hard to build 2:28](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s) #### [Why consumer social products are so hard to build](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s) 2:28 [![Image 10](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How Snapchat cracked distribution with close friends, not network size #### How Snapchat cracked distribution with close friends, not network size 4:31](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s) #### [How Snapchat cracked distribution with close friends, not network size](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s) 4:31 [![Image 11](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why distribution is the new moat in the AI era #### Why distribution is the new moat in the AI era 5:50](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s) #### [Why distribution is the new moat in the AI era](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s) 5:50 [![Image 12](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Snapchat’s innovation track record (and why software isn’t a moat) #### Snapchat’s innovation track record (and why software isn’t a moat) 8:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=519s) #### [Snapchat’s innovation track record (and why software isn’t a moat)](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=519s) 8:39 [![Image 13](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why Snap is betting on two of the hardest businesses: consumer social and hardware #### Why Snap is betting on two of the hardest businesses: consumer social and hardware 11:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=699s) #### [Why Snap is betting on two of the hardest businesses: consumer social and hardware](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=699s) 11:39 [![Image 14](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Specs use cases #### Specs use cases 16:00](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=960s) #### [Specs use cases](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=960s) 16:00 [![Image 15](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### The innovation process #### The innovation process 17:56](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1076s) #### [The innovation process](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1076s) 17:56 ### People mentioned 1 person [![Image 16](http://www.youtube.com/watch?v=-7Yol5vX5xw) # Evan Spiegel #### American business magnate (born 1990)](about:invalid#zClosurez) Explore the podcast [![Image 17](http://www.youtube.com/watch?v=-7Yol5vX5xw)327 episodes 327 episodes](http://www.youtube.com/playlist?list=PL2fLjt2dG0N6unOOF3nHWYGcJJIQR1NKm) Lenny's Podcast Lenny's Podcast [![Image 18](http://www.youtube.com/watch?v=-7Yol5vX5xw) Podcasts](http://www.youtube.com/podcasts) Transcript Follow along using the transcript. Show transcript [![Image 19](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### Lenny's Podcast 589K subscribers](http://www.youtube.com/@LennysPodcast) [Videos](http://www.youtube.com/channel/UC6t1O76G0jYXOAoYCm153dA/videos)[About](http://www.youtube.com/channel/UC6t1O76G0jYXOAoYCm153dA/about) Show less [](http://www.youtube.com/playlist?list=PL2fLjt2dG0N6unOOF3nHWYGcJJIQR1NKm)[Lenny's Podcast](http://www.youtube.com/playlist?list=PL2fLjt2dG0N6unOOF3nHWYGcJJIQR1NKm) # The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) 36,977 views 36K views Apr 26, 2026 731 Share Save Download Download ## 64 Comments Sort comments Sort by [Top Show featured comments](http://www.youtube.com/watch?v=-7Yol5vX5xw)[Newest Show recent comments, including potential spam](http://www.youtube.com/watch?v=-7Yol5vX5xw) ![Image 20: Default profile photo](https://yt3.ggpht.com/a/default-user=s48-c-k-c0x00ffffff-no-rj) Add a comment... ![Image 21](https://yt3.ggpht.com/ytc/AIdro_mtGsZu917CJPg0Y5WLYN-gukaVpKYX6ixGxjXfB3wmDMsO=s88-c-k-c0x00ffffff-no-rj) ### [@bastost](http://www.youtube.com/@bastost) [3 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxYzfL8wpu_QaKcsIR4AaABAg) Dude is META’s R&D ![Image 22: 😅](https://www.youtube.com/s/gaming/emoji/7ff574f2/emoji_u1f605.png) Show less Read more Like 25 Dislike Reply ![Image 23](https://yt3.ggpht.com/ytc/AIdro_lDAloUeQbYo90LQYJD3fuGpn5XDUQVH95KxoBZXMaVyto=s88-c-k-c0x00ffffff-no-rj) ### [@purijagmohan](http://www.youtube.com/@purijagmohan) [7 hours ago (edited)](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgyY416xwkdpig4XO5x4AaABAg) Evan should be incredibly proud of what he has achieved so far. To me he is the most underrated CEO of this decade. Show less Read more Like Dislike Reply ![Image 24](https://yt3.ggpht.com/ytc/AIdro_khifpTdwNgujU4YceHcT3p-yfcsgLJpOPT-VRydMCBtW4=s88-c-k-c0x00ffffff-no-rj) ### [@priapushk996](http://www.youtube.com/@priapushk996) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxYMFN9yRI_SMoVHBB4AaABAg) However modest his technical chops, my guy's rizz game is Victoria Secret level. Show less Read more Like 12 Dislike Reply ![Image 25](https://yt3.ggpht.com/TgvJKMTBI3TY9grvWQMKCsBA9IRVE9gPcqeZO5H0y8AquMvt6axEWRf2huMdMbfs5YRC6qoZJw=s88-c-k-c0x00ffffff-no-rj) ### [@RobotFounder](http://www.youtube.com/@RobotFounder) [2 days ago (edited)](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgyDcgZESpuNG7abXt94AaABAg) he is going to quite a lot of podcasts these days, which is good Show less Read more Like 1 Dislike Reply ![Image 26](https://yt3.ggpht.com/ytc/AIdro_lT-LDWoNZTcyovP3FSeEqX8Rjbmxr1NYLGFinMhjTQfNE=s88-c-k-c0x00ffffff-no-rj) ### [@jonathansergio9424](http://www.youtube.com/@jonathansergio9424) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxaZPuQ1YVDJpMy7DZ4AaABAg) Next gen social: Collective Memory Show less Read more Like 14 Dislike Reply 2 replies Hide replies 2 replies ![Image 27](https://yt3.ggpht.com/8j-pdrOBEI4Kv06nKj9KERuG-nRctqRYeaHFvZIplH9wknQndeDCa6udadgBCPotravhHu4H=s88-c-k-c0x00ffffff-no-rj) ### [@DiegoEis](http://www.youtube.com/@DiegoEis) [2 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxviA9UQ2NOkMfBzjx4AaABAg) [32:37](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1957s) Finally found someone who shares my view on Designers vs PMs. It’s a bit harsh for most people… Designers are the ones responsible for creating the solution. For shaping the experience. You don’t see a PM in industrial design… in automotive design… you don’t see a PM working alongside the architect… nor in graphic design… at least I can’t think of any market where design is involved, where the designer isn’t the one responsible for ideating or directing how that solution will actually bring form and function together… they’re even much closer to the problem than is the case in product. So, for me, a good chunk of the product management work that PMs absorb today should belong to designers… the perception of value comes from the experience of using the product, and the designer is the one orchestrating that. Show less Read more Like 1 Dislike Reply ![Image 28](https://yt3.ggpht.com/8fhci3lwWIFB5MoDhpaKvl7QZO9PrA5AZxjQSJQisn5EI-KyuvLqIxm55t4JEjSMGQwXx7x7Hw=s88-c-k-c0x00ffffff-no-rj) ### [@BotInLaw](http://www.youtube.com/@BotInLaw) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=Ugz8-bVBm0-drsNOXkB4AaABAg) Top 5 Insights from Podcast: * Distribution, not just product-market fit, is one of the hardest and most overlooked challenges in building durable consumer social products. * In social networks, value comes from depth (close friends) rather than breadth (total network size). * In the AI era, distribution—not product development—will become the primary competitive moat for consumer products. * Software features are easily copied; durable moats require ecosystems, platforms, and hardware. * Future computing (AR glasses) should enhance real-world social connection instead of isolating people behind screens. Show less Read more Like 10 Dislike ![Image 29](http://www.youtube.com/watch?v=-7Yol5vX5xw) ❤ by @LennysPodcast Reply 1 reply Hide replies 1 reply ![Image 30](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@ajt_2023](http://www.youtube.com/@ajt_2023) [3 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgzrCu57ECSuVeufBwt4AaABAg) I'm just here waiting for Nikita's comments on what's real vs. BS Show less Read more Like 2 Dislike Reply ![Image 31](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@wateriso](http://www.youtube.com/@wateriso) [3 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgzHqGHwovac4xAgWo94AaABAg) the big unasked question: how do you continue to grow (albeit slowly) despite user attrition due to aging out Show less Read more Like 1 Dislike Reply ![Image 32](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@lukas7nohejbal](http://www.youtube.com/@lukas7nohejbal) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgwyUqZAKMvhsuYRtlx4AaABAg) Amazing thank you Show less Read more Like Dislike ![Image 33](http://www.youtube.com/watch?v=-7Yol5vX5xw) ❤ by @LennysPodcast Reply ![Image 34](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@dr.dickson96](http://www.youtube.com/@dr.dickson96) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=Ugyk7V1Ak5fx04Cxo3d4AaABAg) Collective Memory is a current gen social you should have on your phone. Show less Read more Like 1 Dislike Reply ![Image 35](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@aihype-2025](http://www.youtube.com/@aihype-2025) [4 days ago (edited)](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgyFDik4HuvGJE04iJF4AaABAg) And never listen to non-tech founder when it comes down to AI, they don’t know shit… Show less Read more Like 2 Dislike Reply ![Image 36](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@alexmacgregor](http://www.youtube.com/@alexmacgregor) [3 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgwDfAEmS2NHRbMk1nF4AaABAg) Evan is a legend! Show less Read more Like 1 Dislike Reply ![Image 37](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@KristinaVinogradova](http://www.youtube.com/@KristinaVinogradova) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgzgW3rJ7lGzH10E0UF4AaABAg) The future of social isn’t content, it’s reality. Collective Memory is moving in that direction![Image 38: 🤓](http://www.youtube.com/watch?v=-7Yol5vX5xw) Show less Read more Like 3 Dislike Reply 3 replies Hide replies 3 replies ![Image 39](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@blueskyguy1](http://www.youtube.com/@blueskyguy1) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgwL--FUK9Gt3Ih7y694AaABAg) After 25 minutes - words often used “Dialogue”. After years in business with revenues and new products. Obviously he listens to dialogue and acts upon dialogue. I will keep listening! Show less Read more Like Dislike Reply ![Image 40](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@rampagetrading6357](http://www.youtube.com/@rampagetrading6357) [3 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgwRK1S3OzJdItY8GQN4AaABAg) Evan is cooking. Snap has a bright future. They should be valued way higher being true innovators imo. SnapOS will be the game changer for them when AR comes out. Show less Read more Like 1 Dislike Reply 2 replies Hide replies 2 replies ![Image 41](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@mattmidotcom](http://www.youtube.com/@mattmidotcom) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxKHw2jgx_AeFJWKU94AaABAg) [7:20](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=440s) I'm having a hard time getting attention too Show less Read more Like Dislike Reply ![Image 42](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@BawlingOuttaControl](http://www.youtube.com/@BawlingOuttaControl) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgzB6ckDvpJy4t6NRZF4AaABAg) Miranda Kerr has a great moat. Show less Read more Like 3 Dislike Reply 2 replies Hide replies 2 replies ![Image 43](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@ahmxtb](http://www.youtube.com/@ahmxtb) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxJB4VmbxZdKOIO6QF4AaABAg) you didn't ask him about the layoffs??? Show less Read more Like 32 Dislike Reply 8 replies Hide replies 8 replies ![Image 44](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [@hobbo-g4u](http://www.youtube.com/@hobbo-g4u) [4 days ago](http://www.youtube.com/watch?v=-7Yol5vX5xw&lc=UgxV8PqHR9DSSxlhwJB4AaABAg) Wow I thought Evan got laid off because he was at Coachella ![Image 45: 😂](http://www.youtube.com/watch?v=-7Yol5vX5xw) Show less Read more Like Dislike Reply ## Comments 64 [Top Show featured comments](http://www.youtube.com/watch?v=-7Yol5vX5xw)[Newest Show recent comments, including potential spam](http://www.youtube.com/watch?v=-7Yol5vX5xw) ## In this video Timeline Chapters Transcript ## Chapters [![Image 46](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Introduction to Evan Spiegel #### Introduction to Evan Spiegel 0:00](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### [Introduction to Evan Spiegel](http://www.youtube.com/watch?v=-7Yol5vX5xw) 0:00 [![Image 47](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why consumer social products are so hard to build #### Why consumer social products are so hard to build 2:28](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s) #### [Why consumer social products are so hard to build](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s) 2:28 [![Image 48](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How Snapchat cracked distribution with close friends, not network size #### How Snapchat cracked distribution with close friends, not network size 4:31](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s) #### [How Snapchat cracked distribution with close friends, not network size](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s) 4:31 [![Image 49](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why distribution is the new moat in the AI era #### Why distribution is the new moat in the AI era 5:50](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s&pp=0gcJCREDDuyUWbzu) #### [Why distribution is the new moat in the AI era](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s&pp=0gcJCREDDuyUWbzu) 5:50 [![Image 50](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Snapchat’s innovation track record (and why software isn’t a moat) #### Snapchat’s innovation track record (and why software isn’t a moat) 8:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=519s) #### [Snapchat’s innovation track record (and why software isn’t a moat)](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=519s) 8:39 [![Image 51](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why Snap is betting on two of the hardest businesses: consumer social and hardware #### Why Snap is betting on two of the hardest businesses: consumer social and hardware 11:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=699s) #### [Why Snap is betting on two of the hardest businesses: consumer social and hardware](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=699s) 11:39 [![Image 52](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Specs use cases #### Specs use cases 16:00](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=960s) #### [Specs use cases](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=960s) 16:00 [![Image 53](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### The innovation process #### The innovation process 17:56](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1076s) #### [The innovation process](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1076s) 17:56 [![Image 54](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### The velocity of design work at Snapchat #### The velocity of design work at Snapchat 21:34](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1294s) #### [The velocity of design work at Snapchat](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1294s) 21:34 [![Image 55](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why Evan says you must talk to customers #### Why Evan says you must talk to customers 25:07](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1507s) #### [Why Evan says you must talk to customers](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1507s) 25:07 [![Image 56](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### The origin story of Stories #### The origin story of Stories 26:06](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1566s) #### [The origin story of Stories](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1566s) 26:06 [![Image 57](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How screenshot detection saved early Snapchat #### How screenshot detection saved early Snapchat 28:25](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1705s) #### [How screenshot detection saved early Snapchat](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1705s) 28:25 [![Image 58](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why they waited to hire PMs—and what role they play now #### Why they waited to hire PMs—and what role they play now 31:03](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1863s) #### [Why they waited to hire PMs—and what role they play now](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1863s) 31:03 [![Image 59](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How AI is shifting the designer-PM-engineer triad #### How AI is shifting the designer-PM-engineer triad 34:41](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2081s) #### [How AI is shifting the designer-PM-engineer triad](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2081s) 34:41 [![Image 60](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Design as an intentional bottleneck for product cohesion #### Design as an intentional bottleneck for product cohesion 36:10](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2170s) #### [Design as an intentional bottleneck for product cohesion](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2170s) 36:10 [![Image 61](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why staying close to customers matters for any leader #### Why staying close to customers matters for any leader 37:24](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2244s) #### [Why staying close to customers matters for any leader](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2244s) 37:24 [![Image 62](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### What Evan looks for when hiring designers #### What Evan looks for when hiring designers 39:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2379s) #### [What Evan looks for when hiring designers](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2379s) 39:39 [![Image 63](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How to develop young design talent #### How to develop young design talent 41:57](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2517s) #### [How to develop young design talent](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2517s) 41:57 [![Image 64](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Designers shipping code with AI—and the guardrails needed at scale #### Designers shipping code with AI—and the guardrails needed at scale 44:16](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2656s&pp=0gcJCREDDuyUWbzu) #### [Designers shipping code with AI—and the guardrails needed at scale](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2656s&pp=0gcJCREDDuyUWbzu) 44:16 [![Image 65](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Using jobs-to-be-done to organize AI transformation #### Using jobs-to-be-done to organize AI transformation 47:20](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2840s) #### [Using jobs-to-be-done to organize AI transformation](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2840s) 47:20 [![Image 66](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How the CEO job has changed over 15 years #### How the CEO job has changed over 15 years 48:50](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2930s) #### [How the CEO job has changed over 15 years](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2930s) 48:50 [![Image 67](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Learning to communicate #### Learning to communicate 51:30](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3090s) #### [Learning to communicate](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3090s) 51:30 [![Image 68](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why this year is Snapchat’s “crucible moment” #### Why this year is Snapchat’s “crucible moment” 54:08](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3248s) #### [Why this year is Snapchat’s “crucible moment”](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3248s) 54:08 [![Image 69](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Being the “middle child” in tech #### Being the “middle child” in tech 56:22](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3382s&pp=0gcJCREDDuyUWbzu) #### [Being the “middle child” in tech](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3382s&pp=0gcJCREDDuyUWbzu) 56:22 [![Image 70](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Screen-time philosophy with four kids (ages 2 to 15) #### Screen-time philosophy with four kids (ages 2 to 15) 57:51](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3471s) #### [Screen-time philosophy with four kids (ages 2 to 15)](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3471s) 57:51 [![Image 71](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### AI Corner #### AI Corner 1:01:08](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3668s) #### [AI Corner](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3668s) 1:01:08 [![Image 72](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Contrarian Corner #### Contrarian Corner 1:04:02](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3842s&pp=0gcJCREDDuyUWbzu) #### [Contrarian Corner](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3842s&pp=0gcJCREDDuyUWbzu) 1:04:02 [![Image 73](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Lightning round and final thoughts #### Lightning round and final thoughts 1:06:04](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3964s) #### [Lightning round and final thoughts](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3964s) 1:06:04 Sync to video time ## Description The AI era has made distribution the most important moat | Evan Spiegel (Snapchat CEO) 731 Likes 36,977 Views Apr 26 2026 Evan Spiegel, the co-founder and CEO of Snap, is one of the very few people in the world who has successfully built and scaled a lasting consumer social product. Snapchat has nearly 1 billion MAUs, and Evan and his team invented some of the most important consumer products and features, including Stories, AR glasses, swipe-based navigation, the camera as the primary UX, and a lot more. In our in-depth conversation, we discuss: 1. Why distribution is now the biggest challenge for creating a consumer technology business 2. How Snap innovates at scale with a 9-to-12-person design team: no titles, no hierarchy, hundreds of ideas reviewed weekly with the CEO 3. Why a pure software business is no longer a moat, and what actually creates durable competitive advantages today 4. How AI is changing the way designers work and why they’re now shipping code 5. Why every major Snap feature was copied and how that forced the company to work differently 6. Evan’s prediction that humanity’s comfort with AI will be a bigger bottleneck than the technology itself 7. This year’s crucible moment for Snap Brought to you by: WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: [https://workos.com/lenny](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdyQUIzODhlc2F5elV5UjlrS1ZGYTlRNmREd3xBQ3Jtc0trd1JSWGhWanRfVjR2Mkg2dU5La051Z0N2aUQ0ZEtpdzlUN2RoY0xLOGRyQzNkaFdpV2thNm5RRnlmQS1nMkNDZmk2SWJIUkNSMTVOSmdxcXhESW45N0kzUU5jV1VIXzJsZ2l1NUZtLVBaMjBvdlV5Yw&q=https%3A%2F%2Fworkos.com%2Flenny&v=-7Yol5vX5xw) Vanta—automate compliance, manage risk, and accelerate trust with AI: [https://vanta.com/lenny](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2YwcTdIV2pFeE9QYm1sTnRLcWJ6NXRoTGk5Z3xBQ3Jtc0tsWFA3Q25TT21oTVBXY1drYm1kZE1xcGIzbV85Ul9MdmJqVncyLVp4SGNsRjl4NUNrV2dqeTFzeUtQSndFSHBMLTBOeGhPX2pIQkI4OW9DRGlHcFpuNzVFNGJyZ0RYcU43VGdlbnBPVk84UnZ1Tjl6TQ&q=https%3A%2F%2Fvanta.com%2Flenny&v=-7Yol5vX5xw)Episode transcript:[https://www.lennysnewsletter.com/p/sn...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGxfMFFGR2dpeVFDLW1OUi01N2ZBZUNkdHZyUXxBQ3Jtc0ttV0xvT3Z0bUwwdm1RRnE0QkpESnNMNHdSM1JLNktvUlFER2lidDlidDFIYmdPN3Y4MVY0cURIT3NuWEJaWlZia2ZoTl9Dc1Ytcy1qX2NUeHZ6ZDlxaERUaUNUdVA5emxYNW5Pd29wZFpGWHY5NTlabw&q=https%3A%2F%2Fwww.lennysnewsletter.com%2Fp%2Fsnapchat-ceo-why-distribution-is&v=-7Yol5vX5xw)Archive of all Lenny's Podcast transcripts:[https://www.dropbox.com/scl/fo/yxi4s2...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa091NENVbU54NElBckRMd0s2dFNGR28xYVotUXxBQ3Jtc0tua0xtSkozcU5tdm9JbmdDVGpiQTRRMUxnek5GemZIdE5RaEQybmY5U2lwR1ZkV1RXd0w0UGpDeUVCc2dwVkJtMS1iNlplZEF0dkk3dW5STlR3QVFHMFhheDZPN2M4YV8wd2o5bGNNWWZJQ3ZfeTFDQQ&q=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2Fyxi4s2w998p1gvtpu4193%2FAMdNPR8AOw0lMklwtnC0TrQ%3Frlkey%3Dj06x0nipoti519e0xgm23zsn9%26st%3Dahz0fj11%26dl%3D0&v=-7Yol5vX5xw)Where to find Evan Spiegel: • X: [https://x.com/evanspiegel](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkg1SXpQdnFwWm1UUDVQbnVtSm03V2xMd1lUZ3xBQ3Jtc0tsS0FLYndfWEZUanFrYUxLTUplYzFvM0ZQci1mR29maGdjSW5xcGc1VjB6NDl1TEdJM2FORUpOY0ZKUjN4dXIyb3Q5enAwa1FWdXUxTDVkYnB5RXYtS001Q3E0N3FpMURTa0V3WFdORkxmZDNhUW9TTQ&q=https%3A%2F%2Fx.com%2Fevanspiegel&v=-7Yol5vX5xw) • Snapchat: [![Image 74](http://www.youtube.com/watch?v=-7Yol5vX5xw)/@evan](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa25iUjhIc3BTUUppZ0lyeUVKTEJtSGRnTjdOZ3xBQ3Jtc0tsd3VIbUY4U0F3ZXdHZWdrb0VWWXBBVDlDbmNDWU9FeVFhbjNrTk92V0VkS25vQ0E1RUNWbUZvcTBmNFpjb2taWWVjcjYwdUU1Vk1sR3pkeGlZQkx5ZXdsajZnb1M0eTNiTUVIWkVONUo0RDVoSmI2OA&q=https%3A%2F%2Fwww.snapchat.com%2F%40evan&v=-7Yol5vX5xw) • LinkedIn: [![Image 75](http://www.youtube.com/watch?v=-7Yol5vX5xw)/evan-spiegel](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVVIOHJnaGVUeEdoWDlrYkc1WFpKSzc4NE5mUXxBQ3Jtc0tuQmZqQnlHWVJEVjVKYkItTEpzWHJUMjY2Q29qRjBmX1NBY3dBTUVqczd0UFNFMkV0U3VPRnRuTUZRNkhWd1BRSEUtMW1GTFlxMHdTaEFyaGZJQXpjMGFWOUpHNkctMVNmWkJaWF9RUnhjYk1mdlFPTQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevan-spiegel&v=-7Yol5vX5xw) • Website: [https://www.spiegelfamilyfund.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazRPbTc0UTVlcnQwN3hlY242UnhXZmhMblQzQXxBQ3Jtc0tsMGNmLTdEdl9DQ0pQeGcwUFlBNWJaWlpSdG9yemd5X1R2bDdmQ2dpZ0hzSVRDdlpGWk9ITkVaQ3hwN3N5aVdKRjNEZjBLNmNPYkc0R2I3eEk5VHVHU0FLWmVnYk92c05tbTZIT3RiMFBXNGc3d1Itdw&q=https%3A%2F%2Fwww.spiegelfamilyfund.com%2F&v=-7Yol5vX5xw)Where to find Lenny: • Newsletter: [https://www.lennysnewsletter.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmJLU3FnUlIxd1gyREgzMDhpTVVJZFdZR0lNQXxBQ3Jtc0tuQk1sRmtlWjFmV0ppallPZ0t4bHU4REkySHpncmtMTWpybWlSbzlTWnNlbXBBbTlLY2FnS0RjYl9OVUUzNGQySnp3UkNvQVJaTjRxUU5CVDBfaFJoQkRYZVVvLU9hRl9hZ0NkWTVmME8wNy1BaDdYUQ&q=https%3A%2F%2Fwww.lennysnewsletter.com%2F&v=-7Yol5vX5xw) • X: [![Image 76](http://www.youtube.com/watch?v=-7Yol5vX5xw)/lennysan](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVRVUFqMTRfMnpLMnBUMVFtbExjUlF4VG1Md3xBQ3Jtc0ttWVBNZG9yTlpId2dId2RxZVJXNlZDSHJqWXNEXzhsanVPbTg5bTQxN2JfVk9Kdm4yWWxVYUxrQnNoMi1pUkxyMGthT2ozQjU0Nm5jS0tpTWZlbHhWVzloV0hoQk5uUUlJMi1xVTFVRnFvMXJyQUlBYw&q=https%3A%2F%2Ftwitter.com%2Flennysan&v=-7Yol5vX5xw) • LinkedIn: [![Image 77](http://www.youtube.com/watch?v=-7Yol5vX5xw)/lennyrachitsky](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblkwTUpLWmduZVJmR1E4cHpubHFrMWkwYTYzZ3xBQ3Jtc0trUzUzaXlaanpmbEpKTC1pWUhmVVFLcEh0SW1QZHZyME1zRm5pNlRoNm4zZzJFazF1bmtWaHBhaW9KeXotakVOa2R5TzZmTklZVlYwVlhXdDU1eUo4R1U0WGNZWXlvT3VjbVVySDNnTFZSa1VTYzZhOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Flennyrachitsky%2F&v=-7Yol5vX5xw)In this episode, we cover: ([00:00](http://www.youtube.com/watch?v=-7Yol5vX5xw)) Introduction to Evan Spiegel ([02:28](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s)) Why consumer social products are so hard to build ([04:31](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s)) How Snapchat cracked distribution with close friends, not network size ([05:50](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s)) Why distribution is the new moat in the AI era ([08:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=519s)) Snapchat’s innovation track record (and why software isn’t a moat) ([11:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=699s)) Why Snap is betting on two of the hardest businesses: consumer social and hardware ([16:00](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=960s)) Specs use cases ([17:56](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1076s)) The innovation process ([21:34](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1294s)) The velocity of design work at Snapchat ([25:07](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1507s)) Why Evan says you must talk to customers ([26:06](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1566s)) The origin story of Stories ([28:25](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1705s)) How screenshot detection saved early Snapchat ([31:03](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=1863s)) Why they waited to hire PMs—and what role they play now ([34:41](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2081s)) How AI is shifting the designer-PM-engineer triad ([36:10](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2170s)) Design as an intentional bottleneck for product cohesion ([37:24](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2244s)) Why staying close to customers matters for any leader ([39:39](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2379s)) What Evan looks for when hiring designers ([41:57](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2517s)) How to develop young design talent ([44:16](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2656s)) Designers shipping code with AI—and the guardrails needed at scale ([47:20](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2840s)) Using jobs-to-be-done to organize AI transformation ([48:50](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=2930s)) How the CEO job has changed over 15 years ([51:30](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3090s)) Learning to communicate ([54:08](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3248s)) Why this year is Snapchat’s “crucible moment” ([56:22](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3382s)) Being the “middle child” in tech ([57:51](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3471s)) Screen-time philosophy with four kids (ages 2 to 15) ([1:01:08](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3668s)) AI Corner ([1:04:02](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3842s)) Contrarian Corner ([1:06:04](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=3964s)) Lightning round and final thoughts Referenced: • Snapchat: [https://www.snapchat.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWtkSVBfYTFocUFmeGNtdDdhMHNoMXJONkVvQXxBQ3Jtc0tuOEk1c2xjVVZXc0NVdlhZdkI0cVZBYXE5Z3FTeDJoT3dfcndoRkFEbzlRNDBzOEoyYVlKLUF2SDM0U3BrMGdwWUQ5QWRYbXBzaWJVWWhpOGh5U3JicncteHBKc19FcXkzWlNISnhNcmNPcU4wdFFscw&q=https%3A%2F%2Fwww.snapchat.com%2F&v=-7Yol5vX5xw) • TikTok: [https://www.tiktok.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEd3MVJ2bmo0ZXNjQ196MjdHS3doUGNjLXJ2d3xBQ3Jtc0tuNk5Takd2c1ptR3p6X0l5a1I5NjlzZkRPakREeEQwSHZSMFF4MGluNWZWMzNTMXlES3JjTDVjRFV3NDZMNlVPQWktWUk0eng1Zm9HbnN0cHpYRDdfc1l4NDJNcnJqRXgzZnliSklWSm9JWUZ3THJEcw&q=https%3A%2F%2Fwww.tiktok.com%2F&v=-7Yol5vX5xw) • Threads: [https://www.threads.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmoxRTdFUk8xRVU4OEM0Y29FaGVnckFLSU12d3xBQ3Jtc0ttQ00yRGYwczV4UlFaZ3RTWmx3bnlXUV9BM0JGZ0l3WEVnSUJSTm8xRFRqVERSbkJMUlFEUjFHR2dNVGc2UERoTXhadDVwSEhmTGxCTDBVQU54MDVPNW1ZOHliSWlqWElnbm01cjZSMzFTcVkyYzZGSQ&q=https%3A%2F%2Fwww.threads.com%2F&v=-7Yol5vX5xw) • Snapchat+: [![Image 78](http://www.youtube.com/watch?v=-7Yol5vX5xw)/plus](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUtNdG9GTW5UOXlzS1BIeEdmNEFTR2x4Q3E3d3xBQ3Jtc0tuUmZfOWJqMXlvV0hhMHhzcDlkYjQ4Z3IxYXBxcnRDS0h6bXdidGNjc1REU3BHdFFkRG1aS2FRelBSdXNPYUx1RUdZNWpXWUlHb3F3UzhZbVlIMUtVWHhMV1hzaUJSakZ3eDRuZDZvMmY3MVVJcG1mWQ&q=https%3A%2F%2Fwww.snapchat.com%2Fplus&v=-7Yol5vX5xw) • Instagram Plus: [![Image 79](http://www.youtube.com/watch?v=-7Yol5vX5xw)/26266751476298047](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHBHS093el9jY21McWpkWGdIYUppa19QMWNnUXxBQ3Jtc0ttcFgxSU5uSkxJNUVsNU9VTEZlS0xSVUtGUXFvaWlGei1za0FTNy0zOUtrTU9MWFVOMlpjOWVTUmppWmVQLV8wTmhIN2tQWTBQSENKM2RzellWVDhXSDFMTlNsVExYMHoxZWNiSFJJOHduWVlOZll0WQ&q=https%3A%2F%2Fhelp.instagram.com%2F26266751476298047&v=-7Yol5vX5xw) • Pixy: [https://www.pixy.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3dJU0dSc2M1ejdKVEFLeHNJcUJEN0JEMi1DQXxBQ3Jtc0tsbDc4b01QSmlYcEs5VmlDOEFqVi1HSzJrNVVOM2FmLXVraDFMZm4wbFlXd19JcVpkbnp3cUtvaFplU3R5S2ZJbXlMdGhkQURKbXNiTi1jTHlpQWozN29XY0MyZ3RJZ2RTY2dIY0JVaUxXWTFnUENFcw&q=https%3A%2F%2Fwww.pixy.com%2F&v=-7Yol5vX5xw) • Specs: [https://newsroom.snap.com/introducing...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2cwY190QkFyTDlGZGFkYXNPWmFjSlBWYUxLQXxBQ3Jtc0tseHRybXdNdUc1d1FZQldyQzdMakJBUndrWTdLRHRKR25FOHp5RGFuaDBTUzQzUWkyQkNBVTJqNzdyYXdFNHhId0RZOUpJeXc5cXFkOHRXNDJUMHFub1Q4US1XX1kzVEZyeG9DRS1rMUg4X2hWOTlnOA&q=https%3A%2F%2Fnewsroom.snap.com%2Fintroducing-specs-inc&v=-7Yol5vX5xw) • Bobby Murphy: [https://en.wikipedia.org/wiki/Bobby_M...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3JaZ2V2Y082V3o4SVN6SEp2cTRGSE03eEloQXxBQ3Jtc0tuejRvbmEtNnV1cDVkYXFzSWZCaG9rcVh3dzVMZXRmUmNDODdQTXlhYW5RT05CNTRiVEZMdV9wZFNocEFuRlFXQ3ctY3kxa0pNRU5Vcm1ON3Y2YWQ4UFEtV0dFY3dRekQyNUtobDBvYzNGeVZHR0VFNA&q=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FBobby_Murphy&v=-7Yol5vX5xw) • Hard truths about building in the AI era | Keith Rabois (Khosla Ventures): [https://www.lennysnewsletter.com/p/ha...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEVrSVJsT2c3MkxScTNoV0VPakVWTmpEUVNfZ3xBQ3Jtc0tsQV9idzhsWUkwRVFFWnZnT1piejJNUUNxWnB3MHJCcTdlb3cyZE5VZDZTNjVDMVQ3U3RhODFHNV9pOS0wNTZHRmpDNW9YVkJzM1dGT01kXzB6YjZkMWRVZWh3N0d5VlBOSGk3aE93TjU5U1piZmZ1VQ&q=https%3A%2F%2Fwww.lennysnewsletter.com%2Fp%2Fhard-truths-about-building-in-the-ai-era&v=-7Yol5vX5xw) • Marc Andreessen: The real AI boom hasn’t even started yet: [https://www.lennysnewsletter.com/p/ma...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0k1MHVudkZqTTNFd1lKS3hVQjNqd0hyNVVSZ3xBQ3Jtc0tsRkJ1RVVaOVhHbmxxMlluR2psLXBrbV9HZXpIZ3hXS0NBdUMzeEloanZ4T2F6WnpQeldVTXkzUElZbnMzY0pnSmJFUEpKbm1MTFNpNVVRYWRxZFFHTHdoNXE1ZV9YUkFpSzQ2YnpRVENaX1pTRHBiSQ&q=https%3A%2F%2Fwww.lennysnewsletter.com%2Fp%2Fmarc-andreessen-the-real-ai-boom&v=-7Yol5vX5xw) • The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude): [https://www.lennysnewsletter.com/p/th...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFwdE1fMFNuSkpxWGJLMElFZ1ZpZjJ3QWJ4d3xBQ3Jtc0tsOU90MmZxRDlVMzBIZ2paTXA4c3FER1NJSWJnSjV1eE5TamJQMW1FTEZlNHFiOTFQSjhuNzdDLVhwUUd1THVZVWU2QUxNNndILVhEbUVvaUp3di1WV2xzdTRyeU4xeGdfVTlDOElaNWpaTmloTk1rWQ&q=https%3A%2F%2Fwww.lennysnewsletter.com%2Fp%2Fthe-design-process-is-dead&v=-7Yol5vX5xw) • Claude Cowork: [https://www.anthropic.com/product/cla...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpoU04zaFBwbi0weDFBUmpGdGZsMnB5LWQ5d3xBQ3Jtc0tuTU80U3lZbVFhQmMzVllyMXg3Vjg1dzd5WXNkRmJGakx3MnNrYWxCbFJpUWZMMWFfRzhncXRjRm80Nk9JVlFhbGJvRUluWUFHTGEzNjdnRkktYlA1UllNYkw5RU8xUDhSUU0wREJ0OEZmRmdianFuWQ&q=https%3A%2F%2Fwww.anthropic.com%2Fproduct%2Fclaude-cowork&v=-7Yol5vX5xw) • Figma: [https://www.figma.com](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmxRdFlCZHNraU0zQjVlb1oyT3oxTmJrLVh1Z3xBQ3Jtc0tsRm53RmNCbFlUclpPbmgzQzVaSHFDb2FOQV95QW9zUE1aRTg4SmdmenNlRXhzNEwtZUdBZ3BBOGJsS1YtWmlMSFNEQ1JrbHBGYTRveWRTZ3JPNW9lelZsNm5CWmlFdERDVzF6Z0pIZXpzRDZjeXJ1bw&q=https%3A%2F%2Fwww.figma.com%2F&v=-7Yol5vX5xw) • Bill Clinton on X: [https://x.com/BillClinton](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW9TNUQ1dDgtRDZYYVZ5NUJIbTNYSzFDYWpyUXxBQ3Jtc0trMllZWU5iY1djWlE4MmVJeW83VVVPaUJGOWVxdTI4cjVBMUJray01TGl1U2gyZFRWU1g2ZmdyZFo0VzZOQnJzcFIwNzFwazFGenE3clgycWtfdEx3ZE1PWWFETWRfUTc5OVBWSkdOU3Rza1dKdmhQaw&q=https%3A%2F%2Fx.com%2FBillClinton&v=-7Yol5vX5xw) • Superhuman’s secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO): [https://www.lennysnewsletter.com/p/su...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFdIMGlaaFYtX0VMbkgtNTRVSGdoLTByYjl2Z3xBQ3Jtc0tubVgyWXB3V29rM3ZNMmFuOUFlTC1PazJxWjAxcGJxMFJpTEpKX1o1SjRwME5wQUF6bEIwNjZTNUNwcTlhbVg2YWdxd2g4Ym1fUmxHV2FIM0NtOEE3Y0NIMloxSTE3azhLQzRHYmlleUMzNzA0Z0ZGYw&q=https%3A%2F%2Fwww.lennysnewsletter.com%2Fp%2Fsuperhumans-secret-to-success-rahul-vohra&v=-7Yol5vX5xw) ...References continued at: [https://www.lennysnewsletter.com/p/sn...](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbV9VbWhlalVZVE1fY2ZiOFFVWU5vWlczTFppd3xBQ3Jtc0tuLTlFOUZ1YUJBajVVeFloZ1FGUDFlcjdicUt2WVI1OFg0NjVoUkFEV1VNLXlDeGJqRFZQaXI0WnZjMjc2aGJNal9CcWFKSXlsVlljNHZBTWpIX2o4YjNoR1piZzVQcmJfT2JJb2twOTNTM0ROWTZrRQ&q=https%3A%2F%2Fwww.lennysnewsletter.com%2Fp%2Fsnapchat-ceo-why-distribution-is&v=-7Yol5vX5xw)Production and marketing by [https://penname.co/](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3B5UUJDRVF0X3ZpOUl3cjlMQW5Rd0tGNUlrQXxBQ3Jtc0trcFQwakZQYklSdEo3VUZLc0VmY0RySVVCVlkxbDd4NVhSOFRwYW5tZ2pfS1VkZ1lOOWNjYU1zbkg5enFBLVZVU2pCZFl5WDk4Nll2RWIyd3FWNWRzRDRvWklqNjEweklhbFZQY0FnR3d4ek4ySmlqbw&q=https%3A%2F%2Fpenname.co%2F&v=-7Yol5vX5xw).For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.…...more ...more Show less How this was made Auto-dubbed Audio tracks for some languages were automatically generated. [Learn more](http://support.google.com/youtube/answer/15569972?hl=en) ## Chapters View all [![Image 80](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Introduction to Evan Spiegel #### Introduction to Evan Spiegel 0:00](http://www.youtube.com/watch?v=-7Yol5vX5xw&pp=0gcJCREDDuyUWbzu) #### [Introduction to Evan Spiegel](http://www.youtube.com/watch?v=-7Yol5vX5xw&pp=0gcJCREDDuyUWbzu) 0:00 [![Image 81](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why consumer social products are so hard to build #### Why consumer social products are so hard to build 2:28](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s) #### [Why consumer social products are so hard to build](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=148s) 2:28 [![Image 82](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### How Snapchat cracked distribution with close friends, not network size #### How Snapchat cracked distribution with close friends, not network size 4:31](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s) #### [How Snapchat cracked distribution with close friends, not network size](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=271s) 4:31 [![Image 83](http://www.youtube.com/watch?v=-7Yol5vX5xw) #### Why distribution is the new moat in the AI era #### Why distribution is the new moat in the AI era 5:50](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s) #### [Why distribution is the new moat in the AI era](http://www.youtube.com/watch?v=-7Yol5vX5xw&t=350s) 5:50 ### People mentioned 1 person [![Image 84](http://www.youtube.com/watch?v=-7Yol5vX5xw) # Evan Spiegel #### American business magnate (born 1990)](about:invalid#zClosurez) Explore the podcast [![Image 85](http://www.youtube.com/watch?v=-7Yol5vX5xw)327 episodes 327 episodes](http://www.youtube.com/playlist?list=PL2fLjt2dG0N6unOOF3nHWYGcJJIQR1NKm) Lenny's Podcast Lenny's Podcast [![Image 86](http://www.youtube.com/watch?v=-7Yol5vX5xw) Podcasts](http://www.youtube.com/podcasts) Transcript Follow along using the transcript. Show transcript [![Image 87](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### Lenny's Podcast 589K subscribers](http://www.youtube.com/@LennysPodcast) [Videos](http://www.youtube.com/channel/UC6t1O76G0jYXOAoYCm153dA/videos)[About](http://www.youtube.com/channel/UC6t1O76G0jYXOAoYCm153dA/about) ## Transcript NaN / NaN [![Image 88](https://i.ytimg.com/vi/PplmzlgE0kg/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBhCqK3RjXTPhsi_F8uBKT_gtjPFw) 1:25:35](http://www.youtube.com/watch?v=PplmzlgE0kg&pp=ugUEEgJlbg%3D%3D) ![Image 89](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [How Anthropic’s product team moves faster than anyone else | Cat Wu (Head of Product, Claude Code)](http://www.youtube.com/watch?v=PplmzlgE0kg&pp=ugUEEgJlbg%3D%3D) Lenny's Podcast 152K views • 7 days ago [![Image 90](https://i.ytimg.com/vi/Ykvf3MunGf8/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLCjq_ZUrhyQ0Cmk9x71_5cfH7QjSw) 29:43](http://www.youtube.com/watch?v=Ykvf3MunGf8) ![Image 91](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [AI Chatbots: Last Week Tonight with John Oliver (HBO)](http://www.youtube.com/watch?v=Ykvf3MunGf8) LastWeekTonight 3M views • 3 days ago New [![Image 92](https://i.ytimg.com/vi/8fZNK-M-77I/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLC9juAGiJ9ENS1fKRo63QiKg5T5Hw) 1:03:52](http://www.youtube.com/watch?v=8fZNK-M-77I&pp=ugUEEgJlbg%3D%3D) ![Image 93](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [What comes after smartphones, with Evan Spiegel of Snap](http://www.youtube.com/watch?v=8fZNK-M-77I&pp=ugUEEgJlbg%3D%3D) Stripe 10K views • 3 days ago New [![Image 94](https://i.ytimg.com/vi/RaAFquzj5B8/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDKHJH9XPvHCD-zgF1iJmk8XDNCLg) 20:56](http://www.youtube.com/watch?v=RaAFquzj5B8&pp=ugUEEgJlbg%3D%3D) ![Image 95](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [Apple Just Positioned Itself for the Next Trillion Dollars](http://www.youtube.com/watch?v=RaAFquzj5B8&pp=ugUEEgJlbg%3D%3D) AI News & Strategy Daily | Nate B Jones 262K views • 4 days ago New [![Image 96](https://i.ytimg.com/vi/xCd9ykretlg/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLCMEPA98quZrOuZQg7HVP7SbWUWDA) 1:22:40](http://www.youtube.com/watch?v=xCd9ykretlg) ![Image 97](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### [Hard truths about building in the AI era | Keith Rabois (Khosla Ventures)](http://www.youtube.com/watch?v=xCd9ykretlg) Lenny's Podcast 68K views • 2 weeks ago [![Image 98](https://i.ytimg.com/vi/pN-CK54ms2c/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLCvm1gJDxQHwS5VO9YRq-jjlgPa-Q) 48:50](http://www.youtube.com/watch?v=pN-CK54ms2c&pp=ugUHEgVlbi1VUw%3D%3D) ![Image 99](http://www.youtube.com/watch?v=-7Yol5vX5xw) ![Image 100](http://www.youtube.com/watch?v=-7Yol5vX5xw) ### 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