---
title: "Adapt your Shopping campaigns to modern Search with AI Max."
source_name: "The Keyword (blog.google)"
original_url: "https://blog.google/products/ads-commerce/ai-max-for-shopping/"
canonical_url: "https://www.traeai.com/articles/813fd5cd-f6f8-46f7-b6d7-5917425b01ca"
content_type: "article"
language: "中文"
score: 8
tags: ["Google","AI Max","Shopping Campaigns","广告技术","电子商务"]
published_at: "2026-04-30T13:00:00+00:00"
created_at: "2026-05-01T04:13:58.179995+00:00"
---

# Adapt your Shopping campaigns to modern Search with AI Max.

Canonical URL: https://www.traeai.com/articles/813fd5cd-f6f8-46f7-b6d7-5917425b01ca
Original source: https://blog.google/products/ads-commerce/ai-max-for-shopping/

## Summary

Google推出AI Max for Shopping，助力零售商优化购物广告，适应现代搜索需求，通过文本定制、最终URL扩展和最优格式选择增强广告效果。

## Key Takeaways

- AI Max利用Merchant Center数据理解产品上下文，提升购物广告相关性。
- 新功能包括：针对购物者意图生成广告文案、匹配最相关着陆页、自动选择最佳广告格式。
- 现有Shopping campaign用户可一键升级至AI Max，保持原有控制与灵活性。

## Content

Title: Adapt your Shopping campaigns to modern Search with AI Max.

URL Source: http://blog.google/products/ads-commerce/ai-max-for-shopping/

Published Time: 2026-04-30T13:00:00+00:00

Markdown Content:
Today’s shoppers don't just search for products, they ask questions like, “What are the best high-quality clothes for lounging?” If your ad creatives are static and only triggered by exact product queries, you’re missing shoppers during the discovery phase.

We’re launching AI Max for Shopping to help retailers who already use Shopping campaigns future-proof their strategy for the next generation of Search. It leverages their Merchant Center feed — including details like fabric softness, material durability and fit — to understand the context of their products and enhance the impact of their campaign through these new features:

*   **Text customization:** Generates ad copy for your Shopping ads so that they speak directly to shopper intent and conversational queries.

*   **Final URL Expansion (FUE)**: Matches your site’s most relevant landing pages to a shopper's intent.

*   **Optimal Format Selection:** Automatically selects the best format — text or Shopping ads — based on what is most relevant to the shopper’s needs.

If you’re already using Shopping campaigns, upgrade to AI Max in one click. You retain your existing product targeting controls and bidding flexibility, with the option to turn off FUE at any time to restrict ad delivery to Shopping ads.

And for cross-channel performance, Performance Max remains your go-to. FUE and formats selection are already active there, with text customization for Shopping ads arriving as a new addition.

**_Secure your virtual front-row seat to_**[**_Google Marketing Live_**](https://www.googlemarketinglive.com/digital/US-2026?utm_medium=web_platform&utm_source=keyword_blog&utm_campaign=gml_keyword_ai-max-shopping)**_for the biggest announcements._**