Adapt your Shopping campaigns to modern Search with AI Max.
- AI Max利用Merchant Center数据理解产品上下文，提升购物广告相关性。
- 新功能包括：针对购物者意图生成广告文案、匹配最相关着陆页、自动选择最佳广告格式。
- 现有Shopping campaign用户可一键升级至AI Max，保持原有控制与灵活性。
结构提纲
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思维导图
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- AI Max for Shopping
- 解决挑战
- 适应购物者意图变化
- 主要功能
- 文本定制
- 最终URL扩展(FUE)
- 最优格式选择
- 操作便捷性
- 一键升级，保留控制与灵活性
- 跨渠道整合
- Performance Max更新
金句 / Highlights
值得收藏与分享的关键句。
今天的购物者不仅仅搜索产品，还会提出问题，如“什么是最适合休闲的高质量衣物？”，如果广告创意是静态的，仅由精确的产品查询触发，就会错失探索阶段的购物者。
AI Max for Shopping利用商家中心的数据，包括面料柔软度、材料耐用性和合身度等细节，来理解其产品的上下文，并通过新功能增强其活动的影响。
在Performance Max中，FUE和格式选择已经启用，购物广告的文本定制作为新增功能即将上线。
Today’s shoppers don't just search for products, they ask questions like, “What are the best high-quality clothes for lounging?” If your ad creatives are static and only triggered by exact product queries, you’re missing shoppers during the discovery phase.
We’re launching AI Max for Shopping to help retailers who already use Shopping campaigns future-proof their strategy for the next generation of Search. It leverages their Merchant Center feed — including details like fabric softness, material durability and fit — to understand the context of their products and enhance the impact of their campaign through these new features:
- **Text customization:** Generates ad copy for your Shopping ads so that they speak directly to shopper intent and conversational queries.
- **Final URL Expansion (FUE)**: Matches your site’s most relevant landing pages to a shopper's intent.
- **Optimal Format Selection:** Automatically selects the best format — text or Shopping ads — based on what is most relevant to the shopper’s needs.
If you’re already using Shopping campaigns, upgrade to AI Max in one click. You retain your existing product targeting controls and bidding flexibility, with the option to turn off FUE at any time to restrict ad delivery to Shopping ads.
And for cross-channel performance, Performance Max remains your go-to. FUE and formats selection are already active there, with text customization for Shopping ads arriving as a new addition.
**_Secure your virtual front-row seat to_****_Google Marketing Live_****_for the biggest announcements._**
问问这篇内容
回答仅基于本篇材料Skill 包
领域模板，一键产出结构化笔记论文精读包
把一篇论文 / 技术博客精读成结构化笔记：问题、方法、实验、批判、延伸阅读。
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- · 交易要点（公司 / 轮次 / 金额 / 投资人 / 估值，材料未明示则写 “未披露”）
- · 投资 thesis（这家公司为什么值得关注）
- · 竞争格局与替代方案