Ben Horowitz on treating your story as your strategy, and why founders often skip writing it even th...

a16z on X: "Ben Horowitz on treating your story as your strategy, and why founders often skip writing it even though it's one of the most important parts of the job: "The story of the company is also the strategy of the company... In your mind, you're kind of adjusting that strategy a little bit a… / X

a16z

@a16z

Ben Horowitz on treating your story as your strategy, and why founders often skip writing it even though it's one of the most important parts of the job: "The story of the company is also the strategy of the company... In your mind, you're kind of adjusting that strategy a little bit at a time every day. But then a quarter later, it's actually pretty different than what you started with." "So it's really important that you keep upgrading your story. The articulation of your story. I would definitely recommend it be in written form." "Something that you can share with everybody in the company, and everybody you're recruiting, everybody you're trying to raise money from, all your constituents, every customer." "The problem that I think founders have is it doesn't feel like work. Like, 'What are you doing today?' 'I'm working on my story.' That doesn't sound like work." "Because it doesn't feel like work, people don't do it, but it's probably one of the most important parts of the job."

@

bhorowitz

w/

speedrun

GP

Tocelot

$

00:00

/$

11:15 PM · Oct 19, 2026

·

99.7K

Views

49

104

1K