---
title: "There's a new playbook for partnering with creators on marketing campaigns."
source_name: "The Keyword (blog.google)"
original_url: "https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/"
canonical_url: "https://www.traeai.com/articles/6681989e-444e-48cf-9029-aeda6ae0cf53"
content_type: "article"
language: "中文"
score: 5
tags: []
published_at: "2026-04-23T19:00:00+00:00"
created_at: "2026-04-23T22:48:56.032309+00:00"
---

# There's a new playbook for partnering with creators on marketing campaigns.

Canonical URL: https://www.traeai.com/articles/6681989e-444e-48cf-9029-aeda6ae0cf53
Original source: https://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/

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Title: There's a new playbook for partnering with creators on marketing campaigns.

URL Source: http://blog.google/products/ads-commerce/ads-decoded-podcast-creator-marketing/

Published Time: 2026-04-23T19:00:00+00:00

Markdown Content:
# YouTube Creator Partnerships brings creators to your marketing

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Apr 23, 2026

# There's a new playbook for partnering with creators on marketing campaigns.

If you think creator marketing requires a big budget, you might be leaving performance opportunities on the table.

In the latest episode of our Ads Decoded podcast, recorded live at the YouTube NewFronts, Ginny Marvin, Ads Product Liaison, sat down with Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads, to discuss how Google is building tools to make creator partnerships accessible and effective.

With YouTube Creator Partnerships available in Google Ads and Display & Video 360, it’s now possible to discover creators and activate and manage creator-driven ads in your performance campaigns.

Tune in for more tips on how to use creator marketing.

![Image 1: Season 1 Episode 7](https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Decoded_Podcast_-_Thumbnail_-_S1E.width-100.format-webp_zcWWp5R.webp)

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*   [Google Ads](https://blog.google/products/ads-commerce/)

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