There's a new playbook for partnering with creators on marketing campaigns.
YouTube Creator Partnerships brings creators to your marketing
There's a new playbook for partnering with creators on marketing campaigns.
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Apr 23, 2026
There's a new playbook for partnering with creators on marketing campaigns.
If you think creator marketing requires a big budget, you might be leaving performance opportunities on the table.
In the latest episode of our Ads Decoded podcast, recorded live at the YouTube NewFronts, Ginny Marvin, Ads Product Liaison, sat down with Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads, to discuss how Google is building tools to make creator partnerships accessible and effective.
With YouTube Creator Partnerships available in Google Ads and Display & Video 360, it’s now possible to discover creators and activate and manage creator-driven ads in your performance campaigns.
Tune in for more tips on how to use creator marketing.
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