DATA + AI SUMMIT ![Image 3: Data+ai summit promo JUNE 15–18|SAN FRANCISCO Last chance to save 50% — ends April 30. Register](http://www.databricks.com/dataaisummit?itm_source=www&itm_category=home&itm_page=home&itm_location=navigation&itm_component=navigation&itm_offer=dataaisummit)

1. All blogs 2. / Industries

Table of contents

MarketingApril 28, 2026

Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace

Connect first-party Lakehouse data to Snapchat through a pre-built notebook that improves Event Match Quality and campaign performance

by Nikhil Gaekwad, Jen McNamee and Katy Yuan

Summary

Snapchat's Conversions API (CAPI) is now available on Databricks Marketplace, enabling teams to send web, app, and offline events from the Lakehouse directly to Snapchat.
Help improve Event Match Quality and campaign measurement by supplementing Snap Pixel with governed, server-side event delivery.
Deploy a pre-built notebook directly into your Databricks workspace with no custom connectors or third-party middleware required.

The most valuable signals for advertising optimization already exist inside your data platform: purchases, sign-ups, subscriptions, and other deep-funnel events captured in your warehouse. The challenge is activating those signals in ad platforms quickly and reliably.

Historically, getting first-party conversion data into platforms like Snapchat required stitching together CDPs, reverse ETL tools, and custom connectors. This often added cost, latency, and operational complexity.

Introducing Snapchat Conversions API, now on Databricks Marketplace

With Snapchat’s Conversions API (CAPI) now available as a listing on Databricks Marketplace, teams can activate first-party signals directly from the Lakehouse. The listing includes a pre-built notebook that connects your gold-layer tables to Snapchat’s Conversions API. Once deployed, it reads from your governed data and delivers them securely and directly to Snapchat. Teams can now send web, app, and offline events from the Lakehouse to the platform’s optimization engine, without middleware or custom API connectors.Deploy directly into your Databricks workspace and start sending events.

The notebook handles event batching and supports deduplication alongside Snap Pixel, so teams already using browser-side tracking can layer in server-side events without double-counting.

Because everything runs inside your Databricks environment:

Data remains governed through Unity Catalog
Security, lineage, and access controls remain intact
Teams maintain full control over what data is shared and when

This makes activating advertising signals as simple as deploying a notebook and pointing it to your conversion tables.

"We built the Lakehouse to be more than a system of record. With Snapchat CAPI on Marketplace, marketing teams can activate the same governed first-party data they already trust for analytics and ML, and put it to work driving ad performance. No new infrastructure, no data copies. Just a notebook and the data you already have."— Akram Chetibi, Director of Product Management, Databricks

“We’ve seen partners achieve strong results on Snapchat when their signals are optimized. By bringing our Conversions API (CAPI) to Databricks’ Marketplace, we’re creating an easier, more secure way for businesses to connect first-party data to our platform, which can strengthen signals and help deliver more relevant ads that can drive real business outcomes.”— Fintan Gillespie, Global Director, Ad Partnerships Group at Snap Inc.

Why this matters for marketers & advertisers

1. **More complete signal coverage:**Server-side events capture signals that browser-side tracking may miss due to ad blockers, privacy restrictions, or browser limitations. This new capability drives higher event match quality.

2. **Better campaign optimization:**Higher Event Match Quality can improve how many conversions Snapchat can match to users, which helps improve future campaign delivery and lower cost per action. Brands that follow these best practices and attain good event quality scores have much stronger performance marketing outcomes. And, advertisers who improved their EQS from “Poor” to “Good” saw a 26% higher ROAS and 49% lower CPI.

3. **Fresher real-time audiences:**Snapchat’s CAPI allows teams to build custom audiences and Lookalikes from first-party data. When those signals flow directly from the Lakehouse, audience segments stay fresh and aligned with the same tables maintained by data and analytics teams.

4. **More accurate measurement:**With complete, deduplicated conversion data, teams can access a better picture of their campaign performance on Snapchat, and lay the necessary foundations for a more comprehensive ad effectiveness measurement framework.

Get started

**Explore the listing****.** Snapchat Conversions API is now available on Databricks Marketplace.

Teams can deploy the notebook directly into their Databricks workspace and begin sending governed conversion signals to Snapchat in minutes.

With first-party signals flowing directly from the Lakehouse, marketing teams can improve optimization, audience targeting, and measurement — without adding new infrastructure.

Get the latest posts in your inbox

Subscribe to our blog and get the latest posts delivered to your inbox.

Sign up

Work Email

Country Country*

By clicking “Subscribe” I understand that I will receive Databricks communications, and I agree to Databricks processing my personal data in accordance with its Privacy Policy.

View all blogs

![Image 4: databricks logo](https://www.databricks.com/)

Why Databricks

Discover

Customers

Customer Stories

Partners

Why Databricks

Discover

Customers

Customer Stories

Partners

Product

Databricks Platform

Pricing

Open Source

Integrations and Data

Product

Databricks Platform

Pricing

Open Source

Integrations and Data

Solutions

Databricks For Industries

Cross Industry Solutions

Data Migration

Professional Services

Solution Accelerators

Solutions

Databricks For Industries

Cross Industry Solutions

Data Migration

Professional Services

Solution Accelerators

Resources

Documentation

Customer Support

Community

Learning

Events

Blog and Podcasts

Resources

Documentation

Customer Support

Community

Learning

Events

Blog and Podcasts

About

Company

Careers

Press

Security and Trust

About

Company

Careers

Press

Security and Trust

![Image 6: databricks logo](https://www.databricks.com/)

Databricks Inc.

160 Spear Street, 15th Floor

San Francisco, CA 94105

1-866-330-0121

[](https://www.linkedin.com/company/databricks)
[](https://www.facebook.com/pages/Databricks/560203607379694)
[](https://twitter.com/databricks)
[](https://www.databricks.com/feed)
[](https://www.glassdoor.com/Overview/Working-at-Databricks-EI_IE954734.11,21.htm)
[](https://www.youtube.com/@Databricks)

See Careers

at Databricks

[](https://www.linkedin.com/company/databricks)
[](https://www.facebook.com/pages/Databricks/560203607379694)
[](https://twitter.com/databricks)
[](https://www.databricks.com/feed)
[](https://www.glassdoor.com/Overview/Working-at-Databricks-EI_IE954734.11,21.htm)
[](https://www.youtube.com/@Databricks)

We Care About Your Privacy

Databricks uses cookies and similar technologies to enhance site navigation, analyze site usage, personalize content and ads, and as further described in our Cookie Notice. To disable non-essential cookies, click “Reject All”. You can also manage your cookie settings by clicking “Manage Preferences.”

Manage Preferences

Reject All Accept All

Privacy Preference Center

Opt-Out Preference Signal Honored

Privacy Preference Center

### Your Privacy
### Strictly Necessary Cookies
### Performance Cookies
### Functional Cookies
### Targeting Cookies
### TOTHR

#### Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

#### Opting out of sales, sharing, and targeted advertising

Depending on your location, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for purposes of online “targeted advertising.” You can opt out based on cookies and similar identifiers by disabling optional cookies here. To opt out based on other identifiers (such as your email address), submit a request in our Privacy Request Center.

More information

#### Strictly Necessary Cookies

Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They assist with essential site functionality such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will no longer work.

#### Performance Cookies

[x] Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

#### Functional Cookies

[x] Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

#### Targeting Cookies

[x] Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising.

#### TOTHR

[x] TOTHR

Cookie List

Consent Leg.Interest

[x] checkbox label label

[x] checkbox label label

[x] checkbox label label

Clear

- [x] checkbox label label

Apply Cancel

Confirm My Choices

Allow All

![Image 13: Powered by Onetrust](https://www.onetrust.com/products/cookie-consent/)

!Image 14!Image 15

Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace