I couldn't agree more. This is a fundamental part of building the company, rather than just another ...

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hidecloud 
I couldn't agree more. This is a fundamental part of building the company, rather than just another task to be handed off to someone else.
Quote

Hiten Shah

@hnshah
·
Mar 17
Article
Why Founders Can't Delegate Storytelling
The story has to come from the founder. This frustrates people. Founders want to delegate storytelling the same way they delegate other functions. Hire a head of marketing and let them own it. Bring...
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-  hidecloud  @hidecloud Follow Click to Follow hidecloud Co-founder of @manusai
-  Hiten Shah  @hnshah Follow Click to Follow hnshah Founder & CEO building SaaS for 20+ yrs. Sharing what endures in business, growth & people. Built Crazy Egg (2005), KISSmetrics (2008) & Nira (2020). DMs open.
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