--- title: "How Stripe Built Their New Website" source_name: "Y Combinator" original_url: "https://www.youtube.com/watch?v=ypzNhwpmOD4" canonical_url: "https://www.traeai.com/articles/4ce0ff66-d452-4ded-af6f-4f1b0c0af21d" content_type: "video" language: "中文" score: 5 tags: [] published_at: "2026-04-22T14:01:37+00:00" created_at: "2026-04-24T22:58:50.019054+00:00" --- # How Stripe Built Their New Website Canonical URL: https://www.traeai.com/articles/4ce0ff66-d452-4ded-af6f-4f1b0c0af21d Original source: https://www.youtube.com/watch?v=ypzNhwpmOD4 ## Summary traeai 为开发者、研究员和内容团队筛选高质量 AI 技术内容，提供摘要、评分、趋势雷达与一键内容产出。 ## Key Takeaways - - - ## Content Title: How Stripe Built Their New Website URL Source: http://www.youtube.com/watch?v=ypzNhwpmOD4 Markdown Content: # How Stripe Built Their New Website - YouTube Back [![Image 2: Meet the line dancing community](https://www.gstatic.com/youtube/img/promos/462a7de0c39c428280f60a340dfcf2cf243600396c1f2a6cb8087b91f29140f4_122x56.webp)](http://www.youtube.com/ "Meet the line dancing community") Skip navigation Search Search with your voice [](http://www.youtube.com/watch?v=ypzNhwpmOD4) [Sign in](https://accounts.google.com/ServiceLogin?service=youtube&uilel=3&passive=true&continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Den%26next%3Dhttps%253A%252F%252Fwww.youtube.com%252Fwatch%253Fv%253DypzNhwpmOD4&hl=en&ec=65620) [![Image 3: Meet the line dancing community](https://www.gstatic.com/youtube/img/promos/462a7de0c39c428280f60a340dfcf2cf243600396c1f2a6cb8087b91f29140f4_122x56.webp)](http://www.youtube.com/ "Meet the line dancing community") [](http://www.youtube.com/watch?v=ypzNhwpmOD4) [](http://www.youtube.com/watch?v=ypzNhwpmOD4) [](http://www.youtube.com/watch?v=ypzNhwpmOD4) [](http://www.youtube.com/watch?v=ypzNhwpmOD4) [How Stripe Built Their New Website](http://www.youtube.com/watch?v=ypzNhwpmOD4) [](http://www.youtube.com/watch?v=ypzNhwpmOD4) Tap to unmute 2x [![Image 4](http://www.youtube.com/watch?v=ypzNhwpmOD4)](http://www.youtube.com/watch?v=ypzNhwpmOD4) ## How Stripe Built Their New Website Y Combinator 20,592 views 2 days ago [](http://www.youtube.com/watch?v=ypzNhwpmOD4) Search Copy link Info Shopping ![Image 5](http://www.youtube.com/watch?v=ypzNhwpmOD4) [![Image 6](http://www.youtube.com/watch?v=ypzNhwpmOD4)](http://www.youtube.com/watch?v=ypzNhwpmOD4) If playback doesn't begin shortly, try restarting your device. • You're signed out Videos you watch may be added to the TV's watch history and influence TV recommendations. 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Please try again later. ![Image 7](http://www.youtube.com/watch?v=ypzNhwpmOD4) 0:00 [](http://www.youtube.com/watch?v=ypzNhwpmOD4)[](https://www.youtube.com/watch?v=Q8wVMdwhlh4 "Next (SHIFT+n)") 0:00 / 0:00 Live •Watch full video • Intro • [21:50 How to Make Claude Code Your AI Engineering Team Y Combinator 49K views • 1 day ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=wkv2ifxPpF8)[39:58 Ex-Google Exec: How to Position Yourself Now Before the Next AI Phase (2026–2027) | Mo Gawdat Silicon Valley Girl and Mo Gawdat 642K views • 3 weeks ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=E0Q96IKXx6Q)[37:27 Common Mistakes With Vibe Coded Websites Y Combinator 90K views • 1 month ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=DNSXlBmukck)[17:36 How I Created OpenClaw, the Breakthrough AI Agent | Peter Steinberger | TED TED 248K views • 6 days ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=7rzYDM6vMtI)[23:22 The AI Agent Economy Is Here Y Combinator 150K views • 2 months ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=Q8wVMdwhlh4)[1:35:11 Why half of product managers are in trouble | Nikhyl Singhal (Meta, Google)Lenny's Podcast 53K views • 5 days ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=yUohoaC8_Hs)[22:19 Tesla Never Stopped Developing The Model S — Revelations with Jason Cammisa Hagerty 340K views • 1 day ago Live Playlist ()Mix (50+)](https://www.youtube.com/watch?v=IwnJzP0TlCk)[22:03 Jon Stewart Dissects Trump’s “Art of the Deal” Iran Strategy... 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[Learn more](https://support.google.com/youtube/answer/3037019#zippy=%2Ccheck-that-youre-signed-into-youtube) [Sign in](https://accounts.google.com/ServiceLogin?service=youtube&uilel=3&passive=true&continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Den%26next%3D%252Fwatch%253Fv%253DypzNhwpmOD4&hl=en) # How Stripe Built Their New Website [![Image 8](https://yt3.ggpht.com/dGyATx87Fp_s1nZvnupUFSnMqbAPZ6nqRby9Esk1m6YE41iBq-9Z8iGoIgHTCT9SiDBUpP2V=s48-c-k-c0x00ffffff-no-rj)](http://www.youtube.com/@ycombinator) [Y Combinator](http://www.youtube.com/@ycombinator) Y Combinator 2.23M subscribers Subscribe Subscribed 750 Share Save Download Download 20K views 2 days ago 20,592 views • Apr 22, 2026 Even the most successful websites eventually need a redesign. Take Stripe for example. After six years with the same homepage, they recently unveiled a brand new site that reflects how the fintech giant has evolved over the past few years. So when is the time right for a new landing page? And what should you prioritize in the redesign? In this episode of Design Review YC’s Aaron …...more ...more How this was made Auto-dubbed Audio tracks for some languages were automatically generated. [Learn more](http://support.google.com/youtube/answer/15569972?hl=en) ## Chapters View all [![Image 9](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Intro #### Intro 0:00](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### [Intro](http://www.youtube.com/watch?v=ypzNhwpmOD4) 0:00 [![Image 10](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Old Site #### The Old Site 0:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s) #### [The Old Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s) 0:30 [![Image 11](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Why Stripe Redesigned a Site That Still Looked Good #### Why Stripe Redesigned a Site That Still Looked Good 1:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) #### [Why Stripe Redesigned a Site That Still Looked Good](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) 1:30 [![Image 12](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Biggest Thing They Needed To Change #### The Biggest Thing They Needed To Change 3:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) #### [The Biggest Thing They Needed To Change](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) 3:00 [![Image 13](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Crafting A New Narrative For The New Site #### Crafting A New Narrative For The New Site 3:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=210s) #### [Crafting A New Narrative For The New Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=210s) 3:30 [![Image 14](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### What Story Was Missing From The Old Site #### What Story Was Missing From The Old Site 5:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=300s&pp=0gcJCREDDuyUWbzu) #### [What Story Was Missing From The Old Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=300s&pp=0gcJCREDDuyUWbzu) 5:00 [![Image 15](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### “What Is The Point Of A Website?” #### “What Is The Point Of A Website?” 5:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=330s) #### [“What Is The Point Of A Website?”](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=330s) 5:30 [![Image 16](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The New Site #### The New Site 6:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=360s) #### [The New Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=360s) 6:00 Transcript Follow along using the transcript. Show transcript [![Image 17](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### Y Combinator 2.23M subscribers](http://www.youtube.com/@ycombinator) [Videos](http://www.youtube.com/channel/UCcefcZRL2oaA_uBNeo5UOWg/videos)[About](http://www.youtube.com/channel/UCcefcZRL2oaA_uBNeo5UOWg/about) Show less [](http://www.youtube.com/watch?v=ypzNhwpmOD4) # How Stripe Built Their New Website 20,592 views 20K views Apr 22, 2026 750 Share Save Download Download ## 43 Comments Sort comments Sort by [Top Show featured comments](http://www.youtube.com/watch?v=ypzNhwpmOD4)[Newest Show recent comments, including potential spam](http://www.youtube.com/watch?v=ypzNhwpmOD4) ![Image 18: Default profile photo](https://yt3.ggpht.com/a/default-user=s48-c-k-c0x00ffffff-no-rj) Add a comment... ![Image 19](https://yt3.ggpht.com/mFl1EcnQKNIc2Rf9-7aBGWJ4neeqraGqllFdI_QUBE-U6nZ_tRba8t1gAIqC4WOmVZO0HoG6=s88-c-k-c0x00ffffff-no-rj) ### [@xi_jinping-v5d](http://www.youtube.com/@xi_jinping-v5d) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugw7XVI6QqhAzLfAatB4AaABAg) Ask her about claude design Show less Read more Like 25 Dislike Reply ![Image 20](https://yt3.ggpht.com/lzTSwHW1Dcy5HE4fLYd4Zi2V8bBoji1FnoVyDoi6HK03eCTwdlwKtx8_gAA6T3DRQc-HXiOi4Q=s88-c-k-c0x00ffffff-no-rj) ### [@takemyhandtakemymind1337](http://www.youtube.com/@takemyhandtakemymind1337) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugwj--ZBD_QrhR32pBx4AaABAg) I like the old hero more Show less Read more Like 10 Dislike Reply ![Image 21](https://yt3.ggpht.com/6JGvUp4Y4i8PMqJSfUK4wX_lmgvQN2v37SrhzFqPzhNc0j_YNKKBEoWzZ9tQwmRo4BL54B7DlQ=s88-c-k-c0x00ffffff-no-rj) ### [@itshadouken](http://www.youtube.com/@itshadouken) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugxu3at9KP4qrj8AJZp4AaABAg) The new site also looks very 2021 ![Image 22: 🤔](https://www.youtube.com/s/gaming/emoji/7ff574f2/emoji_u1f914.png) I guess Stripe likes to move very slowly. As a brand, Stripe is virtually invisible. They have a lot of work to do IMO. I use Stripe but only because it was the only legit option. It took a lot of digging to actually figure that out. Not just Stripe but all payment platforms don’t just come out and tell you what they do, they use vague statements like “Infrastructure for growth” and as a startup founder you’re like that literally means nothing TO ME. I just want to know, can you support XYZ situations or not and what’s the cost, what are the tiers, what’s the integration look like. Show less Read more Like 13 Dislike Reply ![Image 23](https://yt3.ggpht.com/icWg2rQ8w3JpF3jBnvsUaY1C2rgww6V75Viw6Ksymj3F2J8gioLondGUTChJ10roinXSNeoapg=s88-c-k-c0x00ffffff-no-rj) ### [@user234aqwdf](http://www.youtube.com/@user234aqwdf) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgwlcaQ6D5bf6qDtmOR4AaABAg) I’m curious, simple question: out of all designers, none of them seem to show how they hand off animation appear effects to developers. Try looking across all design channels, you’ll find almost nothing. Show less Read more Like 4 Dislike Reply ![Image 24](https://yt3.ggpht.com/ytc/AIdro_k0lCc6Z_JMPfdj-D_RBHSeH8aQofrg7KQBzdj5zXk=s88-c-k-c0x00ffffff-no-rj) ### [@mikeg1368](http://www.youtube.com/@mikeg1368) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugy13EpkOM2yIIR6sRR4AaABAg&pp=0gcJCSIANpG00pGi) A great designer matches the color of their new site during an interview Show less Read more Like 2 Dislike Reply ![Image 25](https://yt3.ggpht.com/1cceBfnnWcrFKlLkb7XJNwIIzT2yc6Ek3qs4bMtKOD7WYBqGDn4w4YHHfR3XF3TNzurwtB1SFw=s88-c-k-c0x00ffffff-no-rj) ### [@nolimitsclothingbrand](http://www.youtube.com/@nolimitsclothingbrand) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugy4tMiRB-fd95-K6mF4AaABAg) [0:01](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1s)![Image 26: 💀](http://www.youtube.com/watch?v=ypzNhwpmOD4) Show less Read more Like 6 Dislike Reply ![Image 27](https://yt3.ggpht.com/ytc/AIdro_mhPppZUk-3pBYpcHJ12lbp8YmqwGqHPeXIdPRIZDc=s88-c-k-c0x00ffffff-no-rj) ### [@ranushkalakmal](http://www.youtube.com/@ranushkalakmal) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgwdE8Dg1AiASQVNvqJ4AaABAg) Great to hear about the philosophy and process adopted by Stripe in their creative work. It's really fun, thoughtful and engaging how they have used the shape of the Stripe logo as a visual device to feature their customer stories - brilliant idea! One of the best interviews! Great job Katie Dill and team, and thank you Aaron for conducting this interview :) Show less Read more Like Dislike Reply ![Image 28](https://yt3.ggpht.com/ytc/AIdro_nNwN3M1NRuI8VqJJoeYZGsBzTA-eRrybR_bgLae8t4q9uss4ZmbKr0OLmr82Sk_0zgHg=s88-c-k-c0x00ffffff-no-rj) ### [@world_changers](http://www.youtube.com/@world_changers) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgxZMYLoYch6oQziWvZ4AaABAg) I'm taking notes... and will definitely steal some layout designs later when I visit the site Show less Read more Like Dislike Reply ![Image 29](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@paarugsethi5292](http://www.youtube.com/@paarugsethi5292) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgxTFBkv0M1lfiCUEQB4AaABAg&pp=0gcJCSIANpG00pGi) okay but why is christian eriksen on the yc youtube channel Show less Read more Like 12 Dislike Reply 2 replies Hide replies 2 replies ![Image 30](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@pagersites](http://www.youtube.com/@pagersites) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugyime8cU7f7GokvRIF4AaABAg) Beautiful! Great design team Show less Read more Like 1 Dislike Reply ![Image 31](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@antonkutuzov5789](http://www.youtube.com/@antonkutuzov5789) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugyc650LAQsrmm2T-XN4AaABAg) Love this show Show less Read more Like Dislike Reply ![Image 32](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@world_changers](http://www.youtube.com/@world_changers) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgwZyIAVXuEDAps_izd4AaABAg) Super valuable episode ![Image 33: ❤](http://www.youtube.com/watch?v=ypzNhwpmOD4) Show less Read more Like Dislike Reply ![Image 34](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@TatsuKioshi](http://www.youtube.com/@TatsuKioshi) [8 hours ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgxPShH2CEpEHxgt0jl4AaABAg) Really really cool and insightful! I loved how freely and fluid you guys talked about this was really nice and easy to follow you and get inspirations for my own thought processes and work! Big thanks! :3 Show less Read more Like Dislike Reply ![Image 35](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@dannielled.6333](http://www.youtube.com/@dannielled.6333) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgzMbYKVTRINHnnBxgd4AaABAg) Love this session Aaron and Katie! Design review is awesome! Show less Read more Like 1 Dislike Reply ![Image 36](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@GeoDevSpace](http://www.youtube.com/@GeoDevSpace) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgyiiZh-SPOCWsQb4ux4AaABAg) Stripe’s primitives are powerful—but monetization setup still turns into a lot of custom wiring. Feels like there’s a missing layer: ![Image 37: 👉](http://www.youtube.com/watch?v=ypzNhwpmOD4) define actions + access + pricing once → let the system enforce it everywhere Instead of stitching logic across the app. I’ve been exploring this with an OpenVerb + PaywallOS approach—basically turning monetization into a declarative layer. Curious if this is where things head next. Show less Read more Like Dislike Reply ![Image 38](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@GM-pk4li](http://www.youtube.com/@GM-pk4li) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgyGALMaIystxCKVbKV4AaABAg) from which tool they have made the gradient Show less Read more Like Dislike Reply ![Image 39](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@ManishSingh-dj3ds](http://www.youtube.com/@ManishSingh-dj3ds) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgxhFfVUnQ5CJW_gjC14AaABAg) [17:24](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1044s) Conductor![Image 40: 😂](http://www.youtube.com/watch?v=ypzNhwpmOD4) Show less Read more Like Dislike Reply ![Image 41](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@Iwillownyouandbehappy](http://www.youtube.com/@Iwillownyouandbehappy) [2 days ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugy91fqwNq7NleFpXaZ4AaABAg) It is so narrow and hard to read at panoramic screens, the [2:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=120s) integrations component was amazing and now lost, switching options at "business in numbers" section just changes aniamtion below which is weak UX, thats after 10 minuts don't have time for more, get better Show less Read more Like Dislike Reply ![Image 42](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@paschal4](http://www.youtube.com/@paschal4) [11 hours ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=UgzlNZqC9ma84qcOdlh4AaABAg) Don't forget about Apple Website Designers Show less Read more Like Dislike Reply ![Image 43](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [@pulaststiwari](http://www.youtube.com/@pulaststiwari) [1 day ago](http://www.youtube.com/watch?v=ypzNhwpmOD4&lc=Ugz6lTpNVVX6YvAxzKB4AaABAg) get her to review other yc websites from year 2026 Show less Read more Like Dislike Reply ## Comments 43 [Top Show featured comments](http://www.youtube.com/watch?v=ypzNhwpmOD4)[Newest Show recent comments, including potential spam](http://www.youtube.com/watch?v=ypzNhwpmOD4) ## In this video Chapters Transcript ## Chapters [![Image 44](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Intro #### Intro 0:00](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### [Intro](http://www.youtube.com/watch?v=ypzNhwpmOD4) 0:00 [![Image 45](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Old Site #### The Old Site 0:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s&pp=0gcJCREDDuyUWbzu) #### [The Old Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s&pp=0gcJCREDDuyUWbzu) 0:30 [![Image 46](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Why Stripe Redesigned a Site That Still Looked Good #### Why Stripe Redesigned a Site That Still Looked Good 1:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) #### [Why Stripe Redesigned a Site That Still Looked Good](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) 1:30 [![Image 47](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Biggest Thing They Needed To Change #### The Biggest Thing They Needed To Change 3:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) #### [The Biggest Thing They Needed To Change](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) 3:00 [![Image 48](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Crafting A New Narrative For The New Site #### Crafting A New Narrative For The New Site 3:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=210s) #### [Crafting A New Narrative For The New Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=210s) 3:30 [![Image 49](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### What Story Was Missing From The Old Site #### What Story Was Missing From The Old Site 5:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=300s) #### [What Story Was Missing From The Old Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=300s) 5:00 [![Image 50](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### “What Is The Point Of A Website?” #### “What Is The Point Of A Website?” 5:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=330s) #### [“What Is The Point Of A Website?”](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=330s) 5:30 [![Image 51](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The New Site #### The New Site 6:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=360s) #### [The New Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=360s) 6:00 [![Image 52](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### New Landing Page Breakdown #### New Landing Page Breakdown 6:44](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=404s) #### [New Landing Page Breakdown](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=404s) 6:44 [![Image 53](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The GDP Counter: A Homepage Element Only Stripe Could Pull Off #### The GDP Counter: A Homepage Element Only Stripe Could Pull Off 7:10](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=430s) #### [The GDP Counter: A Homepage Element Only Stripe Could Pull Off](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=430s) 7:10 [![Image 54](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Building Trust Through Design #### Building Trust Through Design 7:40](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=460s) #### [Building Trust Through Design](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=460s) 7:40 [![Image 55](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Inside Stripe’s “Bento Box” Approach to Product Storytelling #### Inside Stripe’s “Bento Box” Approach to Product Storytelling 8:45](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=525s) #### [Inside Stripe’s “Bento Box” Approach to Product Storytelling](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=525s) 8:45 [![Image 56](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Why Stripe Used Modals Instead of Sending People to New Pages #### Why Stripe Used Modals Instead of Sending People to New Pages 10:37](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=637s) #### [Why Stripe Used Modals Instead of Sending People to New Pages](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=637s) 10:37 [![Image 57](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Adding Lively Animations That Don’t Feel Distracting #### Adding Lively Animations That Don’t Feel Distracting 11:37](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=697s) #### [Adding Lively Animations That Don’t Feel Distracting](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=697s) 11:37 [![Image 58](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Value Of Beauty In Web Design #### The Value Of Beauty In Web Design 13:50](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=830s) #### [The Value Of Beauty In Web Design](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=830s) 13:50 [![Image 59](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### How To Be Intentional With New Design Elements #### How To Be Intentional With New Design Elements 14:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=870s) #### [How To Be Intentional With New Design Elements](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=870s) 14:30 [![Image 60](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Balance Between Getting It Right and Endless Iteration #### The Balance Between Getting It Right and Endless Iteration 15:40](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=940s) #### [The Balance Between Getting It Right and Endless Iteration](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=940s) 15:40 [![Image 61](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### AI-Generated Brand Imagery #### AI-Generated Brand Imagery 16:24](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=984s) #### [AI-Generated Brand Imagery](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=984s) 16:24 [![Image 62](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### How A Website Is Like A Song #### How A Website Is Like A Song 17:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1050s&pp=0gcJCREDDuyUWbzu) #### [How A Website Is Like A Song](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1050s&pp=0gcJCREDDuyUWbzu) 17:30 [![Image 63](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Designing the Perfect Stripe Wave Background #### Designing the Perfect Stripe Wave Background 19:11](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1151s) #### [Designing the Perfect Stripe Wave Background](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1151s) 19:11 [![Image 64](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### All the Homepage Concepts Stripe Tried Before Landing on the Final Design #### All the Homepage Concepts Stripe Tried Before Landing on the Final Design 24:48](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1488s) #### [All the Homepage Concepts Stripe Tried Before Landing on the Final Design](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1488s) 24:48 [![Image 65](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### How AI Is Changing Stripe’s Design Process #### How AI Is Changing Stripe’s Design Process 27:10](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1630s) #### [How AI Is Changing Stripe’s Design Process](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1630s) 27:10 [![Image 66](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Fighting the “Gravitational Pull to Mediocrity” #### Fighting the “Gravitational Pull to Mediocrity” 35:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=2100s) #### [Fighting the “Gravitational Pull to Mediocrity”](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=2100s) 35:00 [![Image 67](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Walking the Store: Stripe’s Secret to Better Product Design #### Walking the Store: Stripe’s Secret to Better Product Design 40:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=2400s) #### [Walking the Store: Stripe’s Secret to Better Product Design](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=2400s) 40:00 Sync to video time ## Description How Stripe Built Their New Website 750 Likes 20,592 Views Apr 22 2026 Even the most successful websites eventually need a redesign. Take Stripe for example. After six years with the same homepage, they recently unveiled a brand new site that reflects how the fintech giant has evolved over the past few years. So when is the time right for a new landing page? And what should you prioritize in the redesign? In this episode of Design Review YC’s Aaron Epstein sat down Stripe’s Head of Design Katie Dill to pull the curtain back on their high profile redesign and to discuss how their team is evolving in a world dominated by new AI design tools. [00:00](http://www.youtube.com/watch?v=ypzNhwpmOD4) - Intro [00:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s) - The Old Site [01:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) - Why Stripe Redesigned a Site That Still Looked Good [03:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) - The Biggest Thing They Needed To Change [03:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=210s) - Crafting A New Narrative For The New Site [05:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=300s) - What Story Was Missing From The Old Site [05:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=330s) - “What Is The Point Of A Website?” [06:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=360s) - The New Site [06:44](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=404s) - New Landing Page Breakdown [07:10](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=430s) - The GDP Counter: A Homepage Element Only Stripe Could Pull Off [07:40](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=460s) - Building Trust Through Design [08:45](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=525s) - Inside Stripe’s “Bento Box” Approach to Product Storytelling [10:37](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=637s) - Why Stripe Used Modals Instead of Sending People to New Pages [11:37](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=697s) - Adding Lively Animations That Don’t Feel Distracting [13:50](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=830s) - The Value Of Beauty In Web Design [14:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=870s) - How To Be Intentional With New Design Elements [15:40](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=940s) - The Balance Between Getting It Right and Endless Iteration [16:24](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=984s) - AI-Generated Brand Imagery [17:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1050s) - How A Website Is Like A Song [19:11](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1151s) - Designing the Perfect Stripe Wave Background [24:48](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1488s) - All the Homepage Concepts Stripe Tried Before Landing on the Final Design [27:10](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=1630s) - How AI Is Changing Stripe’s Design Process [35:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=2100s) - Fighting the “Gravitational Pull to Mediocrity” [40:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=2400s) - Walking the Store: Stripe’s Secret to Better Product Design Apply to Y Combinator: [https://www.ycombinator.com/apply](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjI4cmFMR1hxeG1ScGxWb0JvUWhhM0U5aE9jQXxBQ3Jtc0tsWjFaTVdSbWlyeFNxeVA4eVJRXzNtblo5U3VoT0xydjZaZ1J4bkJZMEZ6NkJaVEh1UmxEYnN0ZlcyTVRiZVlfMGp4MWs2MXY5ajZmRXZsOG5Oek5VTldEMmhkRFhNblAtQzJCYW1LWk9TRElhWlc0cw&q=https%3A%2F%2Fwww.ycombinator.com%2Fapply&v=ypzNhwpmOD4) Work at a startup: [https://www.ycombinator.com/jobs](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXl2aHpGaW9hWi02NkJYQTlaRnRTMTgzSk9kQXxBQ3Jtc0ttZTFuanlmaVpkOXg4U0JsQzBLRTNCbHVjTGg3TmRVSVFESjlvZFlfU3EyYjdNSkE2Z3dNMXNRamRFR2VJdlA2bUM5V3hoTGhsc1g5TWFoWG5qUlM2d0F6VjBDNjVXZk04Q0pDaVFfR1BJNEt4cFVhVQ&q=https%3A%2F%2Fwww.ycombinator.com%2Fjobs&v=ypzNhwpmOD4)…...more ...more Show less How this was made Auto-dubbed Audio tracks for some languages were automatically generated. [Learn more](http://support.google.com/youtube/answer/15569972?hl=en) ## Chapters View all [![Image 68](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Intro #### Intro 0:00](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### [Intro](http://www.youtube.com/watch?v=ypzNhwpmOD4) 0:00 [![Image 69](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Old Site #### The Old Site 0:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s) #### [The Old Site](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=30s) 0:30 [![Image 70](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### Why Stripe Redesigned a Site That Still Looked Good #### Why Stripe Redesigned a Site That Still Looked Good 1:30](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) #### [Why Stripe Redesigned a Site That Still Looked Good](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=90s) 1:30 [![Image 71](http://www.youtube.com/watch?v=ypzNhwpmOD4) #### The Biggest Thing They Needed To Change #### The Biggest Thing They Needed To Change 3:00](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) #### [The Biggest Thing They Needed To Change](http://www.youtube.com/watch?v=ypzNhwpmOD4&t=180s) 3:00 Transcript Follow along using the transcript. Show transcript [![Image 72](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### Y Combinator 2.23M subscribers](http://www.youtube.com/@ycombinator) [Videos](http://www.youtube.com/channel/UCcefcZRL2oaA_uBNeo5UOWg/videos)[About](http://www.youtube.com/channel/UCcefcZRL2oaA_uBNeo5UOWg/about) ## Transcript NaN / NaN [![Image 73](https://i.ytimg.com/vi/wkv2ifxPpF8/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBhEE8RY5aTEpj7gu9olEmZzIVZSw) 21:50](http://www.youtube.com/watch?v=wkv2ifxPpF8&pp=ugUHEgVlbi1VUw%3D%3D) ![Image 74](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [How to Make Claude Code Your AI Engineering Team](http://www.youtube.com/watch?v=wkv2ifxPpF8&pp=ugUHEgVlbi1VUw%3D%3D) Y Combinator 49K views • 1 day ago New [![Image 75](https://i.ytimg.com/vi/E0Q96IKXx6Q/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBY4oGphcukReKW1jJybaV3KZjkjg) 39:58](http://www.youtube.com/watch?v=E0Q96IKXx6Q) ![Image 76](http://www.youtube.com/watch?v=ypzNhwpmOD4) ![Image 77](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [Ex-Google Exec: How to Position Yourself Now Before the Next AI Phase (2026–2027) | Mo Gawdat](http://www.youtube.com/watch?v=E0Q96IKXx6Q) Silicon Valley Girl and Mo Gawdat 642K views • 3 weeks ago [![Image 78](https://i.ytimg.com/vi/DNSXlBmukck/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLA61m_IFb9q6_GoiHxXL8pYxyNokQ) 37:27](http://www.youtube.com/watch?v=DNSXlBmukck&pp=ugUHEgVlbi1VUw%3D%3D) ![Image 79](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [Common Mistakes With Vibe Coded Websites](http://www.youtube.com/watch?v=DNSXlBmukck&pp=ugUHEgVlbi1VUw%3D%3D) Y Combinator 90K views • 1 month ago [![Image 80](https://i.ytimg.com/vi/7rzYDM6vMtI/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDTwgwBZ4d3zWToEXH_J58uk2yzQQ) 17:36](http://www.youtube.com/watch?v=7rzYDM6vMtI) ![Image 81](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [How I Created OpenClaw, the Breakthrough AI Agent | Peter Steinberger | TED](http://www.youtube.com/watch?v=7rzYDM6vMtI) TED 248K views • 6 days ago New [![Image 82](https://i.ytimg.com/vi/Q8wVMdwhlh4/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDzqWDgi9Q_s3gWce8KyiN8K7kDiw) 23:22](http://www.youtube.com/watch?v=Q8wVMdwhlh4&pp=ugUHEgVlbi1VUw%3D%3D) ![Image 83](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [The AI Agent Economy Is Here](http://www.youtube.com/watch?v=Q8wVMdwhlh4&pp=ugUHEgVlbi1VUw%3D%3D) Y Combinator 150K views • 2 months ago [![Image 84](https://i.ytimg.com/vi/yUohoaC8_Hs/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLBCI_ADdLn4dUaxw0UfsIKfWgMNuA) 1:35:11](http://www.youtube.com/watch?v=yUohoaC8_Hs) ![Image 85](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [Why half of product managers are in trouble | Nikhyl Singhal (Meta, Google)](http://www.youtube.com/watch?v=yUohoaC8_Hs) Lenny's Podcast 53K views • 5 days ago New [![Image 86](https://i.ytimg.com/vi/IwnJzP0TlCk/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDscwKl7DS-FeygQSmae8-K96xCtw) 22:19](http://www.youtube.com/watch?v=IwnJzP0TlCk) ![Image 87](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [Tesla Never Stopped Developing The Model S — Revelations with Jason Cammisa](http://www.youtube.com/watch?v=IwnJzP0TlCk) Hagerty 340K views • 1 day ago New [![Image 88](https://i.ytimg.com/vi/Jc_zlInukSA/hqdefault.jpg?sqp=-oaymwEmCKgBEF5IWvKriqkDGQgBFQAAiEIYAdgBAeIBCggYEAIYBjgBQAE=&rs=AOn4CLDL5fUZlVFFeFdfa_KFGWyBlhfSzw) 22:03](http://www.youtube.com/watch?v=Jc_zlInukSA) ![Image 89](http://www.youtube.com/watch?v=ypzNhwpmOD4) ### [Jon Stewart Dissects Trump’s “Art of the Deal” Iran Strategy... 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