a16z(@a16z)

Amjad Masad, CEO of Replit, on why founders need to go direct on every platform: "X is very good fo...

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Amjad Masad, CEO of Replit, on why founders need to go direct on every platform: "X is very good fo...

TL;DR · AI 摘要

创始人应直接在多个平台（如Instagram、Facebook、YouTube）与用户沟通，以触及更广泛的受众，而Twitter更适合早期新闻传播。

核心要点

  • Twitter对硅谷和技术圈影响大，但对晚期采用者效果有限
  • Instagram/Facebook/YouTube是触达早期大众的核心平台
  • Replit从2月开始布局这些平台后获得大量关注

结构提纲

按章节快速跳转。

  1. §平台选择策略

    分析不同社交平台的用户覆盖范围和影响力差异

  2. ·X的局限性

    Twitter在硅谷圈层外对晚期采用者影响有限

  3. ·主流平台价值

    Instagram/Facebook/YouTube更适合触达早期大众

  4. ›实践案例

    Replit从2月布局主流平台后获得显著增长

思维导图

用一张图看清主题之间的关系。

查看大纲文本（无障碍 / 无 JS 友好）
  • 创始人多平台沟通策略
    • 平台选择
      • X（早期采用者）
      • Instagram/FB/YouTube（早期大众）
    • 实践案例
      • Replit 2月布局获大量关注

金句 / Highlights

值得收藏与分享的关键句。

#创始人策略#社交媒体营销#Replit#X（Twitter）
打开原文

a16z on X: "Amjad Masad, CEO of Replit, on why founders need to go direct on every platform: "X is very good for Silicon Valley, for tech, for in-group messaging, for maybe one hop outside of Silicon Valley, which is the early adopter. Once you want to go to late adopters or early majority, https://t.co/hQ9I6HyqKs" / X

a16z

@a16z

Amjad Masad, CEO of Replit, on why founders need to go direct on every platform: "X is very good for Silicon Valley, for tech, for in-group messaging, for maybe one hop outside of Silicon Valley, which is the early adopter. Once you want to go to late adopters or early majority, Twitter becomes actually not very impactful there." "Instagram, Facebook, YouTube is where you get to the early majority. I just started focusing on it in maybe February or something like that, and we're getting an insane amount of views." "I would start with Twitter because that's where the news starts. This is where you can have outsized influence."

@

amasad

eriktorenberg

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Amjad Masad on Going Direct & Founder Storytelling Replit CEO Amjad Masad joins a16z's Erik Torenberg on how he went from crippling stage fright to one of the most famous CEOs on X, which platforms actually matter and why, and what founders get wrong about building in public.

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6:27 PM · Jul 20, 2026

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