Aadit Palicha (@aadit_palicha) is the co-founder and CEO of @ZeptoNow, one of India's largest quick-...
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Zepto从WhatsApp群组起步，五年内成长为日均百万单的印度快消巨头，但文章仅为社交媒体简讯，缺乏技术深度与工程细节。
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- Zepto从WhatsApp群组起步，五年内成长为日均百万单的印度快消巨头，但文章仅为社交媒体简讯，缺乏技术深度与工程细节
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- Zepto快速成长故事
Five years ago, Zepto was a WhatsApp group delivering groceries to neighbors in Mumbai during COVID. They've now grown into a company employing over https://t.co/KLQcaj5dPk" / X
) is the co-founder and CEO of
, one of India's largest quick-commerce grocery platforms. Five years ago, Zepto was a WhatsApp group delivering groceries to neighbors in Mumbai during COVID. They've now grown into a company employing over 200,000 people, processing millions of deliveries per day. All built around a 10-minute delivery model powered by a network of dark stores. At Startup School India, Aadit sat down with YC's
to talk about the scrappy origins of Zepto, the pivot from a doorstep delivery model to owning their own dark store infrastructure and how the company is now using AI and robotics to drive supply chain efficiency and grow a fast-scaling advertising business. 00:17 – How Zepto Got Started 03:12 – Stanford or Startup? 04:46 – Competing in a Crowded Market 07:03 – The Pivot: Dark Stores & Zepto Is Born 10:30 – The 10-Minute Delivery Vision 12:04 – Obsessing Over 100 Customers 15:07 – The Hidden Supply Chain 18:11 – Scale & What Zepto Is Today 20:05 – The Long-Term Vision for Zepto 22:44 – How Zepto Uses AI 25:35 – The Engineering Team 26:12 – How Aadit Kept Leveling Up